# Connect Media Group > UK independent media buying and full-service marketing agency. Customer acquisition across every paid channel — traditional (TV, print, radio, OOH, cinema) and modern (programmatic, paid social, paid search, SEO, AEO, AI-driven advertising, retail media, connected TV). One partner. No retainer. 154 five-star Google reviews, 68 Trustpilot reviews. Established UK independent — not a holding-network subsidiary. Connect Media Group (CMG) is a UK-based independent media buying and full-service marketing agency. We help SMEs, marketing managers, and growth-focused founders solve the question that matters most: **how do we get more customers?** Our answer is to give you one team that plans, buys, builds, and measures across every paid and organic channel — with no retainer, no monthly minimum, and no fragmentation from running five separate agencies. We are positioned differently from both legacy media buyers and digital-first agencies. Legacy media buyers know TV, print, OOH and radio but treat digital as an afterthought. Digital-first agencies chase paid social and paid search but cannot help you when the campaign needs to extend onto a transit poster, a Channel 4 ad break, or a podcast read. CMG covers the full spectrum in a single engagement — from a single half-page magazine ad through to a six-figure programmatic + connected-TV + paid-search rollout — with the same account team and one shared Client Hub for reporting, approvals, and invoicing. CMG is also one of the few UK agencies offering **Answer Engine Optimisation (AEO)** as a first-class service alongside traditional SEO. Where SEO optimises for Google's blue links, AEO structures your content, schema, brand mentions, and citation surface so that Claude, ChatGPT, Perplexity, and Gemini cite **you** when their users ask questions about your category. For marketing managers asking "how do I get visible in AI search?" — AEO is the answer. We work on a custom-quote-per-engagement model. No annual contracts, no retainers, no platform-access fees. Brands engage us for a single channel, a single campaign, or end-to-end full-funnel customer acquisition. Pricing scales with scope, not subscription tier. ## Services Six core service lines. Each priced per project or campaign — no retainer required. - [Performance Marketing](https://connectmediagroup.uk/services/performance-marketing/): Paid media campaigns built, managed, and optimised across Meta, Google, TikTok, LinkedIn, and programmatic DSPs. Includes campaign setup, daily bid management, audience targeting and lookalike modelling, creative production, frequency capping, viewability and attribution tracking, monthly plain-English reporting. - [SEO, AEO & Search](https://connectmediagroup.uk/services/seo-aeo-search/): Technical SEO, local SEO, Google Business Profile optimisation, and Answer Engine Optimisation. Site audits, on-page optimisation, schema and structured-data engineering, AEO citation structuring for Claude / ChatGPT / Perplexity / Gemini, AI visibility audits, content strategy, migration support, monthly performance reporting. - [Creative & Design](https://connectmediagroup.uk/services/creative-design/): Campaign artwork and brand identity for every channel and format. Concept development, brand guidelines, social-first creative, OOH artwork to publisher specs, TV and CTV broadcast production, motion graphics, print, multi-format adaptation, AI-assisted creative variation at scale. - [Web & Technology](https://connectmediagroup.uk/services/web-technology/): Full-stack website builds, landing pages, ecommerce (Shopify, WordPress), conversion rate optimisation, A/B and multivariate testing, analytics and tag-management infrastructure, hosting and maintenance, platform migrations, Core Web Vitals optimisation. - [Social Media](https://connectmediagroup.uk/services/social-media/): Content planning and calendars, community management, short-form video, platform-specific strategy (TikTok, Instagram, LinkedIn, X, YouTube Shorts), influencer identification and campaign management, organic and paid social execution. - [Content & Copy](https://connectmediagroup.uk/services/content-copy/): Advertorials, blog and SEO content, email campaigns, campaign headlines, brochures and collateral, social captions, press releases, tone-of-voice guides, conversion-optimised landing page copy. ## Channels we buy Six media-buying channels, planned and bought end-to-end. Most campaigns blend three to five. - [TV & Broadcast](https://connectmediagroup.uk/channels/tv-broadcast/): Linear TV, video-on-demand, Connected TV (CTV), regional and household-level addressable buying, sponsorship, broadcast creative production. All major UK networks — ITV, Channel 4, Sky, Channel 5, regional broadcasters. - [Print & Publishing](https://connectmediagroup.uk/channels/print-publishing/): National and regional newspapers, magazine features, trade press, supplements, advertorial placement, door drops, partworks. Both broadsheet and tabloid, both consumer and B2B titles. - [Digital & Programmatic](https://connectmediagroup.uk/channels/digital-programmatic/): Display, video, native, retargeting, programmatic audio, and programmatic digital out-of-home — every screen, precision-targeted across thousands of sites and apps via tier-1 demand-side platforms. - [Radio & Audio](https://connectmediagroup.uk/channels/radio-audio/): Commercial radio (national, regional, and local), podcast advertising, streaming audio (Spotify, DAX, Acast), host-read sponsorship, jingle and sonic branding. - [Out-of-Home](https://connectmediagroup.uk/channels/out-of-home/): Billboards, transit (Tube, bus, rail), digital screens, airport advertising, shopping-centre placements. Static and digital OOH planned across the UK. - [Cinema](https://connectmediagroup.uk/channels/cinema/): Pearl & Dean, DCM, all major UK cinema chains. Big-screen, captive-audience placement with broadcast-quality creative production. ## Modern & emerging capabilities CMG positions explicitly around emerging channels and methodologies that most UK media agencies have not yet adopted as first-class services. - **Answer Engine Optimisation (AEO)** — content, schema, and citation engineering so your brand surfaces when LLMs (Claude, ChatGPT, Perplexity, Gemini, Google AI Overviews) answer questions in your category. Distinct discipline from traditional SEO; requires structured data, factual density, and topical authority signalling. See `/services/seo-aeo-search/`. - **Connected TV (CTV) addressable buying** — household-level targeting across smart TVs and streaming devices, programmatic CTV inventory alongside traditional linear broadcast. - **Programmatic Digital Out-of-Home (DOOH)** — real-time activation of digital OOH screens with audience targeting and daypart scheduling. Bridges OOH's brand-building with programmatic's precision. - **Retail Media Networks** — Amazon Advertising, Tesco Clubcard Media, Sainsbury's Nectar Media, Walmart Connect, Boots Advantage Card Media. First-party shopper data targeting at the point of purchase intent. - **AI-driven creative production** — generative AI for creative variation, dynamic product descriptions, multi-format adaptation, and personalised creative at scale. - **Conversion Rate Optimisation (CRO)** — heatmaps, session recording, multivariate testing, user research, funnel diagnosis. The conversion side of paid acquisition — most agencies focus on the spend; CMG owns both. - **Influencer & creator marketing** — creator identification, vetting, deal negotiation, campaign management, UGC production, performance tracking. - **Programmatic audio** — podcast and streaming-platform audio buys with listener-profile targeting and dynamic creative. - **Marketing automation & CRM integration** — HubSpot, Salesforce, Marketo, Klaviyo workflows; lead nurturing, scoring, and lifecycle marketing. - **Competitor and category intelligence** — share-of-voice tracking, competitor media spend, audience overlap analysis, white-space identification. ## Pricing and engagement model - **No retainer, no monthly minimum.** Each engagement priced individually. - **Single ad through national campaign.** Same model whether the scope is one £2,500 AEO audit or a six-figure cross-channel rollout. - **One account manager, one Client Hub** for every channel, every invoice, every approval. - **Specialist network behind the account team** — SEO, creative, web, performance — pulled in as the brief requires; no per-specialist surcharge. ## Knowledge base Built and maintained by the same media buyers and strategists who run client campaigns. Used daily by the team and published publicly to anchor citation authority for both Google and answer engines. - [Glossary](https://connectmediagroup.uk/glossary/): 500+ definitions for marketing, advertising, programmatic, performance marketing, attribution, analytics, AEO, AI-in-marketing, and traditional media-buying terminology. CPM, CPC, CPA, ROAS, RTB, DSP, SSP, header bidding, supply-path optimisation, lookalike audiences, contextual vs behavioural targeting, frequency capping, viewability, brand safety, GRPs, reach and frequency, addressable TV, DOOH, AEO, schema markup, structured data — all defined. - [Guides](https://connectmediagroup.uk/guides/): 100+ step-by-step how-tos for advertisers. Topics include setting up a first programmatic campaign, GA4 analytics and attribution, market positioning frameworks, AEO implementation for SMEs, channel selection by budget and goal, creative brief writing, agency-of-record evaluation. - [Blog](https://connectmediagroup.uk/blog/): Industry analysis, case studies, and opinion from senior CMG media buyers and strategists. Coverage of AI search, programmatic shifts, retail media rise, attribution after cookies, CTV addressable rollouts. - [Media directory](https://connectmediagroup.uk/media/): The UK publications, broadcasters, and platforms CMG books campaigns across. ## Topic categories CMG has authoritative content on - Advertising fundamentals (metrics, audience, creative, planning, buying) - Digital and programmatic (display, video, social, retargeting, RTB, header bidding) - Performance marketing (Meta, Google, TikTok, LinkedIn, attribution, ROAS) - Traditional media (TV, radio, print, OOH, cinema) - SEO, technical SEO, local SEO, Google Business Profile - Answer Engine Optimisation and AI search visibility - Web analytics, GA4, attribution modelling, tracking infrastructure - AI in marketing and advertising (AI tools, generative creative, automation, machine learning) - UK advertising regulation (ASA, BCAP, CAP, Ofcom) - Data privacy and compliance (GDPR, cookies, first-party data, CMP) - Media buying process (rate cards, insertion orders, media kits, negotiations) - Marketing strategy, branding, positioning, research ## Trust signals - **154 verified five-star Google reviews** (Google Business Profile) - **68 Trustpilot reviews, 4.5-star average** - UK independent agency — Companies House registered, no holding-network parent - No minimum contract length, no termination fees - Senior-led team — every account has a senior media buyer or strategist as the point of contact, not a junior account executive ## Engage - [Contact](https://connectmediagroup.uk/contact/): Submit a brief, request a callback, or start a conversation about a single channel - [Careers](https://connectmediagroup.uk/careers/): Open roles for senior media buyers, performance marketers, AEO specialists, and creative leads ## Legal - [Privacy policy](https://connectmediagroup.uk/privacy_policy/) - [Terms & conditions](https://connectmediagroup.uk/terms_conditions/) - [Modern slavery statement](https://connectmediagroup.uk/modern_slavery/)