# Connect Media Group — Knowledge Corpus

> Comprehensive index of Connect Media Group's published content and public-facing pages. 685 ContentPage entries + curated static pages, across 143 categories. Covers traditional media buying (TV, print, radio, OOH, cinema), modern digital channels (programmatic, paid social, paid search, CTV, retail media), Answer Engine Optimisation (AEO) for AI search, analytics and attribution, UK advertising regulation, and the full media-buying process.

Connect Media Group (CMG) is a UK-based independent media buying and full-service marketing agency. We help SMEs and marketing managers solve the question that matters most: how do we get more customers? Our answer is one team that plans, buys, builds, and measures across every paid and organic channel — without retainers, monthly minimums, or fragmentation across multiple agencies.

This file (`/llms-full.txt`) is the full corpus listing for LLM grounding and citation. The curated entry-point summary is at `/llms.txt`. Every URL below is canonical and anonymously accessible. Each entry includes title, URL, and a short description; for glossary terms, common aliases and acronyms are inlined to support keyword-match citation.


## Connect Media Group

*1 pages*

- [Connect Media Group — Homepage](https://connectmediagroup.uk/): UK independent media buying and full-service marketing agency. Customer acquisition across every paid channel — traditional (TV, print, radio, OOH, cinema) and modern (programmatic, paid social, paid search, AEO, AI-d...

## Knowledge base entry points

*4 pages*

- [Marketing & Advertising Glossary — index](https://connectmediagroup.uk/glossary/): A-Z index of 500+ definitions covering performance marketing, programmatic, attribution, AEO, media-buying terminology, and traditional advertising metrics.
- [Marketing How-To Guides — index](https://connectmediagroup.uk/guides/): 100+ step-by-step walkthroughs for advertisers: campaign planning, channel selection, AEO implementation, GA4 analytics, brief writing.
- [CMG Blog — index](https://connectmediagroup.uk/blog/): Industry analysis, case studies, and opinion from senior CMG media buyers and strategists.
- [Media Brand Directory — index](https://connectmediagroup.uk/media/): The UK publications, broadcasters, and platforms CMG books campaigns across.

## Agency services

*208 pages*

- [Creative & Design](https://connectmediagroup.uk/services/creative-design/): Campaign artwork, brand identity, video production. Scroll-stopping creative for every format and channel.
- [Performance Marketing](https://connectmediagroup.uk/services/performance-marketing/): Paid media campaigns built, managed, and optimised. Meta Ads, Google Ads, programmatic — done for you.
- [Social Media](https://connectmediagroup.uk/services/social-media/): Content calendars, community management, and growth strategy. Stay visible between campaigns.
- [SEO, AEO & Search](https://connectmediagroup.uk/services/seo-aeo-search/): Technical SEO, local search, and answer engine optimisation. We build the digital infrastructure that gets you found.
- [Web & Technology](https://connectmediagroup.uk/services/web-technology/): Websites, landing pages, and analytics infrastructure. WordPress, Shopify, bespoke — built to convert.
- [Content & Copy](https://connectmediagroup.uk/services/content-copy/): Advertorial, blog, email, and campaign copy. The words that make the placements work.
- [Agency Services — overview](https://connectmediagroup.uk/services/): Full-service media agency: performance marketing, SEO/AEO, creative, web, social, content — all custom-quoted per project, no retainer.
- [301 Redirect](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/301-redirect/): 301 Redirect — Also known as: permanent redirect, 301 status code, permanent move, HTTP 301
- [Ad Creative Formats & Specs](https://connectmediagroup.uk/glossary/services/creative-design/ad-creative-formats-specs/): Ad Creative Formats & Specs — Also known as: ad specs, creative specifications, ad dimensions, banner sizes, video specs, creative requirements
- [Ad Rank](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/ad-rank/): Ad Rank — Also known as: Google Ad Rank, search ad ranking, ad position algorithm, quality score impact
- [Advantage+ Campaigns (Meta)](https://connectmediagroup.uk/glossary/services/performance-marketing/meta-ads/advantage-campaigns-meta/): Advantage+ Campaigns (Meta) — Also known as: Advantage+ Shopping, Advantage+ App Campaigns, Meta automated campaigns, Advantage+ Creative
- [Advertorial](https://connectmediagroup.uk/glossary/services/content-copy/advertorial-copy/advertorial/): Advertorial — Also known as: native advertising, sponsored content, advertiser-funded content, branded content, advertiser-written article
- [Advertorial Copywriting](https://connectmediagroup.uk/glossary/services/content-copy/advertorial-copy/advertorial-copywriting/): Advertorial Copywriting — Also known as: advertorial writing, native advertising copy, sponsored content writing, advertorial content, hybrid copy
- [AI Overviews](https://connectmediagroup.uk/guides/services/seo-aeo-search/answer-engine-optimisation/ai-overviews/): AI Overviews
- [Alpha Channel](https://connectmediagroup.uk/glossary/services/creative-design/video-production/alpha-channel/): Alpha Channel — Also known as: alpha transparency, transparency channel, matte channel, alpha matte, alpha layer
- [AMP for Email](https://connectmediagroup.uk/glossary/services/content-copy/email-campaigns/amp-for-email/): AMP for Email — Also known as: Accelerated Mobile Pages for Email, Dynamic Email, Interactive Email AMP, AMP emails
- [Animation](https://connectmediagroup.uk/guides/services/creative-design/motion-graphics/animation/): Animation
- [Answer Engine Optimisation (AEO)](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/answer-engine-optimisation-aeo/): Answer Engine Optimisation (AEO) — Also known as: AEO, answer engine marketing, AI search optimization, generative search optimization
- [API Integration](https://connectmediagroup.uk/glossary/services/web-technology/analytics-tracking/api-integration/): API Integration — Also known as: API connection, third-party integration, system integration, data API, webhook integration
- [Art Direction](https://connectmediagroup.uk/glossary/services/creative-design/art-direction/): Art Direction — Also known as: creative direction, visual direction, design direction, art director, AD
- [Aspect Ratio](https://connectmediagroup.uk/guides/services/creative-design/campaign-artwork/aspect-ratio/): Aspect Ratio
- [Attribution Window (Social)](https://connectmediagroup.uk/glossary/services/social-media/attribution-window-social/): Attribution Window (Social) — Also known as: conversion window, lookback window, attribution period, conversion attribution window, social attribution period
- [Backlinks](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/backlinks/): Backlinks — Also known as: inbound links, incoming links, external links, link building, link profile
- [Bid Strategy](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/bid-strategy/): Bid Strategy — Also known as: automated bidding, smart bidding, Google Ads bidding strategy, bid automation, Google Smart Bidding
- [Bleed Trim & Safe Zone](https://connectmediagroup.uk/glossary/services/creative-design/bleed-trim-safe-zone/): Bleed Trim & Safe Zone — Also known as: bleed, trim marks, safe area, crop marks, live area, bleed zone
- [Blog Content Strategy](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/blog-content-strategy/): Blog Content Strategy — Also known as: blog strategy, content blog planning, blog publishing strategy, content marketing strategy
- [Boosted Post vs Paid Ad](https://connectmediagroup.uk/glossary/services/social-media/platform-strategy/boosted-post-vs-paid-ad/): Boosted Post vs Paid Ad — Also known as: Promoted post, Sponsored post, Facebook boost, Instagram boost, Native advertising, Organic amplification
- [Brand Identity](https://connectmediagroup.uk/guides/services/creative-design/brand-identity/brand-identity/): Brand Identity
- [Broad Match vs Exact Match](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/broad-match-vs-exact-match/): Broad Match vs Exact Match — Also known as: keyword matching types, match types, Google Ads match types, broad vs exact, keyword match options
- [Cache Busting](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/cache-busting/): Cache Busting — Also known as: cache invalidation, cache busting technique, query string cache busting, version control cache
- [Call to Action (CTA) Design](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/call-to-action-cta-design/): Call to Action (CTA) Design — Also known as: CTA button design, call-to-action button, conversion design, action button, engagement prompt
- [Campaign Artwork](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/campaign-artwork/): Campaign Artwork — Also known as: campaign creative, ad artwork, campaign design, promotional artwork, media creative assets
- [Campaign Budget Optimisation (CBO)](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/campaign-budget-optimisation-cbo/): Campaign Budget Optimisation (CBO) — Also known as: Campaign Budget Optimization, CBO strategy, Google CBO, automated budget allocation, campaign-level budgeting
- [Cannibalisation Audit](https://connectmediagroup.uk/glossary/services/content-copy/cannibalisation-audit/): Cannibalisation Audit — Also known as: content cannibalisation, keyword cannibalisation audit, message overlap analysis, content competition audit
- [Canonical URL](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/canonical-url/): Canonical URL — Also known as: rel canonical, canonical tag, canonical link element, preferred URL
- [Case Study](https://connectmediagroup.uk/guides/services/content-copy/case-study/): Case Study
- [CDN (Content Delivery Network)](https://connectmediagroup.uk/guides/services/web-technology/analytics-tracking/cdn-content-delivery-network/): CDN (Content Delivery Network)
- [Chatbot](https://connectmediagroup.uk/guides/services/web-technology/analytics-tracking/chatbot/): Chatbot
- [Code Splitting](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/code-splitting/): Code Splitting — Also known as: bundle splitting, lazy loading, dynamic imports, chunk loading
- [Codec (H.264 / H.265 / ProRes)](https://connectmediagroup.uk/glossary/services/creative-design/video-production/codec-h264-h265-prores/): Codec (H.264 / H.265 / ProRes) — Also known as: HEVC, AVC, MPEG-4 Part 10, video compression, video encoding, Apple ProRes
- [Colour Grading](https://connectmediagroup.uk/guides/services/creative-design/video-production/colour-grading/): Colour Grading
- [Community Management](https://connectmediagroup.uk/glossary/services/social-media/community-management/community-management/): Community Management — Also known as: social media management, social community management, online community management, social listening, engagement management
- [Compositing](https://connectmediagroup.uk/glossary/services/creative-design/video-production/compositing/): Compositing — Also known as: VFX compositing, digital compositing, post-production compositing, layering, motion compositing
- [Content Audit](https://connectmediagroup.uk/glossary/services/content-copy/content-audit/): Content Audit — Also known as: content inventory, content analysis, website audit, content gap analysis, content review
- [Content Brief](https://connectmediagroup.uk/glossary/services/content-copy/content-brief/): Content Brief — Also known as: brief, content guidelines, copy brief, creative brief, content specification, content requirements document
- [Content Calendar](https://connectmediagroup.uk/glossary/services/social-media/content-calendars/content-calendar/): Content Calendar — Also known as: social media calendar, posting schedule, content schedule, social calendar, posting calendar
- [Content Cluster](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/content-cluster/): Content Cluster — Also known as: topic cluster, pillar and cluster model, hub and spoke content, content hub, thematic cluster
- [Content Decay](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/content-decay/): Content Decay — Also known as: content aging, blog decay, content obsolescence, content depreciation, organic traffic decline
- [Content Distribution](https://connectmediagroup.uk/glossary/services/content-copy/content-distribution/): Content Distribution — Also known as: content syndication, multi-channel distribution, content placement, media distribution, omnichannel distribution
- [Content Gap Analysis](https://connectmediagroup.uk/glossary/services/content-copy/content-gap-analysis/): Content Gap Analysis — Also known as: content audit, content mapping, topic gap analysis, content strategy audit, content inventory analysis
- [Content Management System (CMS)](https://connectmediagroup.uk/guides/services/web-technology/wordpress/content-management-system-cms/): Content Management System (CMS)
- [Content Pillars](https://connectmediagroup.uk/glossary/services/social-media/content-calendars/content-pillars/): Content Pillars — Also known as: pillar content, content themes, strategic pillars, content buckets, pillar topics
- [Content Repurposing](https://connectmediagroup.uk/glossary/services/content-copy/content-repurposing/): Content Repurposing — Also known as: content recycling, content adaptation, multi-format content, content distribution strategy
- [Content Strategy](https://connectmediagroup.uk/glossary/services/content-copy/content-strategy/): Content Strategy — Also known as: content planning, content roadmap, messaging strategy, content calendar
- [Content Velocity](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/content-velocity/): Content Velocity — Also known as: publishing frequency, content publishing rate, posting cadence, content distribution speed, publishing schedule
- [Copywriting](https://connectmediagroup.uk/guides/services/content-copy/advertorial-copy/copywriting/): Copywriting
- [Cost Per ThruPlay](https://connectmediagroup.uk/glossary/services/social-media/cost-per-thruplay/): Cost Per ThruPlay — Also known as: CPT, cost per completed view, cost per view, video completion metric, thruplay cost
- [Crawl Budget](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/crawl-budget/): Crawl Budget — Also known as: crawl allowance, crawl limit, Googlebot crawl budget, search engine crawl budget
- [Crawl Depth](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/crawl-depth/): Crawl Depth — Also known as: crawl budget, crawl distance, crawl path depth, site depth, URL depth
- [Creative Brief](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/creative-brief/): Creative Brief — Also known as: brief, creative direction, campaign brief, design brief, creative guidelines
- [Creative Concept](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/creative-concept/): Creative Concept — Also known as: creative idea, campaign idea, creative strategy, big idea, creative direction, campaign concept
- [Creative Fatigue Score](https://connectmediagroup.uk/glossary/services/social-media/creative-fatigue-score/): Creative Fatigue Score — Also known as: ad fatigue, creative wear-out, audience fatigue, ad fatigue score
- [Creator Economy](https://connectmediagroup.uk/glossary/services/social-media/creator-economy/): Creator Economy — Also known as: creator marketing, influencer economy, content creator monetisation, creator partnerships, creator-led marketing
- [Custom Conversion (Meta)](https://connectmediagroup.uk/glossary/services/performance-marketing/meta-ads/custom-conversion-meta/): Custom Conversion (Meta) — Also known as: Meta custom conversion, Facebook custom conversion, custom events Meta, pixel custom conversion
- [Dark Post](https://connectmediagroup.uk/glossary/services/social-media/dark-post/): Dark Post — Also known as: dark posts, unpublished posts, invisible posts, targeted ads, audience-only content
- [Dark Social](https://connectmediagroup.uk/glossary/services/social-media/dark-social/): Dark Social — Also known as: dark traffic, dark sharing, untracked social sharing, invisible social traffic
- [Deliverability Score](https://connectmediagroup.uk/glossary/services/content-copy/email-campaigns/deliverability-score/): Deliverability Score — Also known as: email deliverability, inbox placement rate, sender score, email reputation score
- [Design System](https://connectmediagroup.uk/glossary/services/creative-design/brand-identity/design-system/): Design System — Also known as: design language, brand guidelines, component library, design standards, UI kit, visual identity system
- [Disavow File](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/disavow-file/): Disavow File — Also known as: disavow links, disavow tool, Google disavow, link disavowal
- [Domain Authority](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/domain-authority/): Domain Authority — Also known as: DA, domain authority score, Moz domain authority, site authority, domain rank
- [Domain Name System (DNS)](https://connectmediagroup.uk/guides/services/web-technology/analytics-tracking/domain-name-system-dns/): Domain Name System (DNS)
- [DPI vs PPI](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/dpi-vs-ppi/): DPI vs PPI — Also known as: dots per inch, pixels per inch, resolution, image resolution, print resolution, screen resolution
- [Drip Campaign](https://connectmediagroup.uk/glossary/services/content-copy/email-campaigns/drip-campaign/): Drip Campaign — Also known as: email drip, automated email sequence, email nurture campaign, sequential email marketing, triggered email series
- [Dynamic Content Personalisation](https://connectmediagroup.uk/glossary/services/content-copy/dynamic-content-personalisation/): Dynamic Content Personalisation — Also known as: dynamic personalisation, content personalisation, adaptive content, personalised content delivery, 1-to-1 marketing, behavioural personalisation
- [E-E-A-T](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/e-e-a-t/): E-E-A-T — Also known as: Experience Expertise Authoritativeness Trustworthiness, EEAT, Google E-E-A-T, Content quality signals
- [E.164: The International Phone Number Standard](https://connectmediagroup.uk/glossary/services/seo-aeo-search/e164-the-international-phone-number-standard/): E.164 is the international telephone numbering standard defined by the ITU-T that assigns every phone number a globally unique numeric identifier
- [Editorial Guidelines](https://connectmediagroup.uk/glossary/services/content-copy/editorial-guidelines/): Editorial Guidelines — Also known as: content guidelines, style guidelines, brand guidelines, copy standards, editorial standards
- [Email Campaign](https://connectmediagroup.uk/glossary/services/content-copy/email-campaigns/email-campaign/): Email Campaign — Also known as: email marketing campaign, email promotion, email outreach, newsletter campaign, drip campaign, automated email sequence
- [Engagement Rate Benchmark](https://connectmediagroup.uk/glossary/services/social-media/engagement-rate-benchmark/): Engagement Rate Benchmark — Also known as: engagement benchmark, social media benchmark, engagement KPI benchmark, industry engagement standard
- [Entity Salience](https://connectmediagroup.uk/glossary/services/content-copy/entity-salience/): Entity Salience — Also known as: brand salience, top-of-mind awareness, cognitive salience, brand prominence, mental availability
- [Entity-Based SEO](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/entity-based-seo/): Entity-Based SEO — Also known as: Entity SEO, Entity optimization, Knowledge graph SEO, Semantic SEO, Entity-first SEO
- [Evergreen Content](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/evergreen-content/): Evergreen Content — Also known as: timeless content, long-form content, pillar content, permanent content, always-green content
- [Faceted Navigation SEO](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/faceted-navigation-seo/): Faceted Navigation SEO — Also known as: faceted search SEO, filtered navigation, dynamic navigation SEO, parametric search, faceted search optimization
- [Featured Snippet](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/featured-snippet/): Featured Snippet — Also known as: position zero, answer box, Google snippet, rich snippet, featured result
- [Flesch Reading Ease Score](https://connectmediagroup.uk/glossary/services/content-copy/flesch-reading-ease-score/): Flesch Reading Ease Score — Also known as: Flesch Reading Ease, FRE score, readability score, reading difficulty index
- [Frame Rate (fps)](https://connectmediagroup.uk/glossary/services/creative-design/video-production/frame-rate-fps/): Frame Rate (fps) — Also known as: fps, frames per second, frame speed, playback speed, temporal resolution
- [Generative Engine Optimisation (GEO)](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/generative-engine-optimisation-geo/): Generative Engine Optimisation (GEO) — Also known as: GEO, Generative AI optimisation, AI search optimization, ChatGPT SEO, LLM optimization
- [Google Ads](https://connectmediagroup.uk/guides/services/performance-marketing/google-ads/google-ads/): Google Ads
- [Google Algorithm Update](https://connectmediagroup.uk/glossary/services/seo-aeo-search/google-algorithm-update/): Google Algorithm Update — Also known as: Google core update, algorithm update, Google ranking update, search algorithm change, Google core algorithm update, Helpful Content Update
- [Google Business Profile](https://connectmediagroup.uk/guides/services/seo-aeo-search/local-seo/google-business-profile/): Google Business Profile
- [Hashtag Strategy](https://connectmediagroup.uk/glossary/services/social-media/hashtag-strategy/): Hashtag Strategy — Also known as: hashtag marketing, hashtag research, hashtag optimization, social media hashtags, branded hashtags
- [Headless CMS](https://connectmediagroup.uk/glossary/services/web-technology/wordpress/headless-cms/): Headless CMS — Also known as: decoupled CMS, API-first CMS, headless WordPress, content API
- [Helpful Content System](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/helpful-content-system/): Helpful Content System — Also known as: HCS, Google Helpful Content System, helpful content update, Google helpful content framework
- [Hero Image](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/hero-image/): Hero Image — Also known as: hero banner, hero graphic, hero visual, above-the-fold image, lead image, featured image
- [Hook Rate](https://connectmediagroup.uk/glossary/services/social-media/hook-rate/): Hook Rate — Also known as: video hook rate, initial engagement rate, first 3 second completion rate, scroll-stop rate
- [Hreflang Tags](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/hreflang-tags/): Hreflang Tags — Also known as: hreflang attribute, hreflang implementation, language tags, regional targeting tags, alternate language links
- [HTTP/2 vs HTTP/3](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/http2-vs-http3/): HTTP/2 vs HTTP/3 — Also known as: HyperText Transfer Protocol 2, HyperText Transfer Protocol 3, HTTP 2, HTTP 3, QUIC protocol, HTTP protocol versions
- [Hub & Spoke Model (Content)](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/hub-spoke-model-content/): Hub & Spoke Model (Content) — Also known as: hub and spoke content, pillar and cluster model, content hub strategy, pillar content, topic clusters
- [Inbox Placement Rate](https://connectmediagroup.uk/glossary/services/content-copy/email-campaigns/inbox-placement-rate/): Inbox Placement Rate — Also known as: inbox delivery rate, inbox placement, inboxing rate, IPR
- [Index Bloat](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/index-bloat/): Index Bloat — Also known as: bloated index, search index bloat, indexation bloat, thin content indexation, parameter bloat
- [Indexation](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/indexation/): Indexation — Also known as: search engine indexation, Google indexation, page indexing, URL indexation, crawl budget
- [Infographic](https://connectmediagroup.uk/guides/services/creative-design/campaign-artwork/infographic/): Infographic
- [Instagram Reels](https://connectmediagroup.uk/guides/services/social-media/platform-strategy/instagram-reels/): Instagram Reels
- [Internal Linking](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/internal-linking/): Internal Linking — Also known as: site linking, internal links, intra-site linking, contextual linking, internal hyperlinks
- [JavaScript SEO](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/javascript-seo/): JavaScript SEO — Also known as: JS SEO, JavaScript indexing, Client-side rendering SEO, Dynamic content SEO
- [Kerning vs Tracking vs Leading](https://connectmediagroup.uk/glossary/services/creative-design/brand-identity/kerning-vs-tracking-vs-leading/): Kerning vs Tracking vs Leading — Also known as: letter spacing, line spacing, character spacing, type spacing, typographic spacing, font spacing
- [Keyframe](https://connectmediagroup.uk/glossary/services/creative-design/video-production/keyframe/): Keyframe — Also known as: key frame, reference frame, anchor frame, control point
- [Keyword Cannibalisation](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/keyword-cannibalisation/): Keyword Cannibalisation — Also known as: keyword cannibalism, content cannibalisation, ranking cannibalism, self-competition
- [Keyword Research](https://connectmediagroup.uk/guides/services/seo-aeo-search/on-page-seo/keyword-research/): Keyword Research
- [Knowledge Graph](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/knowledge-graph/): Knowledge Graph — Also known as: semantic search, entity database, knowledge base, structured data graph, semantic web
- [Lazy Loading](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/lazy-loading/): Lazy Loading — Also known as: on-demand loading, deferred loading, progressive loading, image lazy loading
- [Lead Magnet](https://connectmediagroup.uk/glossary/services/content-copy/lead-magnet/): Lead Magnet — Also known as: lead capture offer, lead capture incentive, gated content, opt-in offer, lead generation asset
- [Link Velocity](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/link-velocity/): Link Velocity — Also known as: backlink velocity, link acquisition rate, link growth rate, backlink speed
- [LinkedIn Ads](https://connectmediagroup.uk/guides/services/performance-marketing/linkedin-ads/linkedin-ads/): LinkedIn Ads
- [LinkedIn Thought Leadership](https://connectmediagroup.uk/glossary/services/performance-marketing/linkedin-ads/linkedin-thought-leadership/): LinkedIn Thought Leadership — Also known as: executive thought leadership, LinkedIn content authority, professional authority building, LinkedIn influence marketing, expert positioning on LinkedIn
- [List Hygiene (Email)](https://connectmediagroup.uk/glossary/services/content-copy/email-campaigns/list-hygiene-email/): List Hygiene (Email) — Also known as: email list cleaning, list cleaning, email validation, subscriber validation, list maintenance, email hygiene
- [Local SEO](https://connectmediagroup.uk/guides/services/seo-aeo-search/local-seo/local-seo/): Local SEO
- [Log File Analysis](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/log-file-analysis/): Log File Analysis — Also known as: server log analysis, web server logs, crawl log analysis, log file review, server logs SEO
- [Logo Design](https://connectmediagroup.uk/guides/services/creative-design/brand-identity/logo-design/): Logo Design
- [Long-Form Content](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/long-form-content/): Long-Form Content — Also known as: long-form articles, evergreen content, pillar content, deep-dive content, long-read, feature articles
- [Long-Tail Keywords](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/long-tail-keywords/): Long-Tail Keywords — Also known as: long tail keywords, long-tail search terms, niche keywords, specific keyword phrases, low-volume keywords
- [LUT (Look-Up Table)](https://connectmediagroup.uk/guides/services/creative-design/video-production/lut-look-up-table/): LUT (Look-Up Table)
- [Meta Ads (Facebook & Instagram)](https://connectmediagroup.uk/guides/services/performance-marketing/meta-ads/meta-ads-facebook-instagram/): Meta Ads (Facebook & Instagram)
- [Meta Description](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/meta-description/): Meta Description — Also known as: meta description tag, description tag, SERP snippet, search snippet, page description
- [Micro-Influencer](https://connectmediagroup.uk/glossary/services/social-media/micro-influencer/): Micro-Influencer — Also known as: micro influencer, nano-influencer, mid-tier influencer, smaller influencers, niche content creators
- [Minification & Bundling](https://connectmediagroup.uk/glossary/services/web-technology/minification-bundling/): Minification & Bundling — Also known as: code minification, asset bundling, file bundling, code compression, asset optimization
- [Mobile-First Design](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/mobile-first-design/): Mobile-First Design — Also known as: mobile-first approach, mobile-first strategy, mobile-optimised design, mobile responsive design, progressive enhancement
- [Mock-Up](https://connectmediagroup.uk/guides/services/creative-design/campaign-artwork/mock-up/): Mock-Up
- [Mood Board](https://connectmediagroup.uk/guides/services/creative-design/campaign-artwork/mood-board/): Mood Board
- [Motion Graphics](https://connectmediagroup.uk/guides/services/creative-design/motion-graphics/motion-graphics/): Motion Graphics
- [Negative Keywords](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/negative-keywords/): Negative Keywords — Also known as: Negative match types, Exclusion keywords, Negative keywords list, Broad match negative, Phrase match negative, Exact match negative
- [Newsletter](https://connectmediagroup.uk/guides/services/content-copy/email-campaigns/newsletter/): Newsletter
- [Off-Page SEO](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/off-page-seo/): Off-Page SEO — Also known as: off-site SEO, backlink building, link building, off-page optimization, external SEO
- [On-Page SEO](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/on-page-seo/): On-Page SEO — Also known as: on-page optimization, on-site SEO, page SEO, technical SEO basics
- [Open Rate vs Click Rate (Email)](https://connectmediagroup.uk/glossary/services/content-copy/email-campaigns/open-rate-vs-click-rate-email/): Open Rate vs Click Rate (Email) — Also known as: open rate, click rate, click-through rate, CTR, email open rate, email click rate
- [Organic Reach (Social)](https://connectmediagroup.uk/glossary/services/social-media/organic-reach-social/): Organic Reach (Social) — Also known as: organic impressions, unpaid reach, earned reach, natural reach, algorithmic reach
- [Orphan Pages](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/orphan-pages/): Orphan Pages — Also known as: orphaned pages, isolated pages, unreachable pages, unlinked pages
- [Page Authority](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/page-authority/): Page Authority — Also known as: PA, page authority score, Moz page authority, page ranking metric
- [Paid Social](https://connectmediagroup.uk/glossary/services/social-media/paid-social/): Paid Social — Also known as: social media advertising, social ads, paid social media, social media paid promotion, sponsored social content
- [Pantone (PMS) Matching](https://connectmediagroup.uk/glossary/services/creative-design/brand-identity/pantone-pms-matching/): Pantone (PMS) Matching — Also known as: PMS colour, Pantone colour matching, spot colour, Pantone numbering system, colour standardisation
- [Passage Ranking](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/passage-ranking/): Passage Ranking — Also known as: passage-based ranking, passage indexing, Google passages, passage retrieval
- [Pay-Per-Click (PPC)](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/pay-per-click-ppc/): Pay-Per-Click (PPC) — Also known as: PPC advertising, cost-per-click, CPC, paid search, Google Ads, SEM
- [People Also Ask](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/people-also-ask/): People Also Ask — Also known as: PAA, Google People Also Ask, related questions box, question carousel
- [Performance Max Campaign](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/performance-max-campaign/): Performance Max Campaign — Also known as: Pmax, Performance Max, automated bidding campaign, Google Performance Max
- [Photography Direction](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/photography-direction/): Photography Direction — Also known as: photo direction, image direction, visual direction, art direction photography, creative photography brief
- [Pillar Page](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/pillar-page/): Pillar Page — Also known as: cornerstone content, pillar content, hub page, topic cluster hub
- [Platform Algorithm](https://connectmediagroup.uk/glossary/services/social-media/platform-strategy/platform-algorithm/): Platform Algorithm — Also known as: social media algorithm, feed algorithm, content ranking algorithm, algorithmic distribution, Meta algorithm, Instagram algorithm
- [Post-Click vs Post-View Attribution](https://connectmediagroup.uk/glossary/services/performance-marketing/post-click-vs-post-view-attribution/): Post-Click vs Post-View Attribution — Also known as: view-through conversion, VTC, last-click attribution, last-touch attribution, impression-based attribution
- [Post-Production](https://connectmediagroup.uk/glossary/services/creative-design/video-production/post-production/): Post-Production — Also known as: post-prod, post production, editing, video editing, colour grading, finishing
- [Progressive Web App (PWA)](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/progressive-web-app-pwa/): Progressive Web App (PWA) — Also known as: PWA, progressive web application, web app, installable web app, app-like website
- [Quality Score](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/quality-score/): Quality Score — Also known as: QS, Ad Quality Score, Google Quality Score, relevance score
- [Reach vs Impressions](https://connectmediagroup.uk/glossary/services/social-media/reach-vs-impressions/): Reach vs Impressions — Also known as: audience reach, ad reach, impression count, unique reach, frequency
- [Responsive Design](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/responsive-design/): Responsive Design — Also known as: mobile-responsive design, adaptive design, fluid design, mobile-first design, RWD
- [Responsive Web Design](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/responsive-web-design/): Responsive Web Design — Also known as: RWD, mobile-responsive design, adaptive design, fluid layout, mobile-first design
- [Robots.txt](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/robotstxt/): Robots.txt — Also known as: robots file, robots.txt file, crawler directive, search engine robots protocol
- [Save Rate](https://connectmediagroup.uk/guides/services/social-media/save-rate/): Save Rate
- [Schema Markup (Structured Data)](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/schema-markup-structured-data/): Schema Markup (Structured Data) — Also known as: structured data, JSON-LD, microdata, semantic markup, schema.org
- [Search Engine Optimisation (SEO)](https://connectmediagroup.uk/guides/services/seo-aeo-search/search-engine-optimisation-seo/): Search Engine Optimisation (SEO)
- [Search Intent](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/search-intent/): Search Intent — Also known as: user intent, search query intent, keyword intent, user search intent, search behavior
- [SEM (Search Engine Marketing)](https://connectmediagroup.uk/guides/services/seo-aeo-search/sem-search-engine-marketing/): SEM (Search Engine Marketing)
- [Semantic Keyword Clustering](https://connectmediagroup.uk/glossary/services/content-copy/semantic-keyword-clustering/): Semantic Keyword Clustering — Also known as: keyword clustering, semantic clustering, topic clustering, keyword grouping, thematic keyword grouping
- [SEO Copywriting](https://connectmediagroup.uk/glossary/services/content-copy/advertorial-copy/seo-copywriting/): SEO Copywriting — Also known as: SEO content writing, search-optimised copy, SEO-friendly copywriting, organic search copy
- [SERP (Search Engine Results Page)](https://connectmediagroup.uk/guides/services/seo-aeo-search/serp-search-engine-results-page/): SERP (Search Engine Results Page)
- [SERP Volatility](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/serp-volatility/): SERP Volatility — Also known as: search results volatility, ranking fluctuations, SERP instability, ranking volatility, search engine result page changes
- [Server-Side Rendering (SSR)](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/server-side-rendering-ssr/): Server-Side Rendering (SSR) — Also known as: SSR, server rendering, dynamic page generation, server-side page generation
- [Shadow Banning](https://connectmediagroup.uk/glossary/services/social-media/shadow-banning/): Shadow Banning — Also known as: stealth ban, ghost ban, shadowban, content suppression, algorithmic shadowban
- [Share of Engagement](https://connectmediagroup.uk/glossary/services/social-media/share-of-engagement/): Share of Engagement — Also known as: engagement share, share of voice engagement, SOE, engagement market share
- [Shopify](https://connectmediagroup.uk/guides/services/web-technology/shopify/shopify/): Shopify
- [Smart Bidding](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/smart-bidding/): Smart Bidding — Also known as: automated bidding, Google Smart Bidding, machine learning bidding, conversion-based bidding, automated auction bidding
- [Social Commerce](https://connectmediagroup.uk/glossary/services/social-media/social-commerce/): Social Commerce — Also known as: social selling, social shopping, shoppable posts, in-app shopping, social retail
- [Social Graph](https://connectmediagroup.uk/glossary/services/social-media/social-graph/): Social Graph — Also known as: social network graph, connection graph, friend graph, social mapping
- [Social Listening](https://connectmediagroup.uk/glossary/services/social-media/community-management/social-listening/): Social Listening — Also known as: social media monitoring, brand listening, online conversation tracking, sentiment analysis, social intelligence
- [Social Media Engagement](https://connectmediagroup.uk/glossary/services/social-media/social-media-engagement/): Social Media Engagement — Also known as: engagement rate, social engagement, audience engagement, interaction rate, community engagement
- [Social Media Management](https://connectmediagroup.uk/guides/services/social-media/platform-strategy/social-media-management/): Social Media Management
- [Social Proof](https://connectmediagroup.uk/glossary/services/social-media/social-proof/): Social Proof — Also known as: user-generated content, UGC, social validation, peer influence, customer testimonials, reviews and ratings
- [Soft 404](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/soft-404/): Soft 404 — Also known as: soft 404 error, soft 404 response, masked 404, false 200, phantom 404
- [Spark Ads (TikTok)](https://connectmediagroup.uk/glossary/services/performance-marketing/tiktok-ads/spark-ads-tiktok/): Spark Ads (TikTok) — Also known as: TikTok Spark Ads, Spark Ads, TikTok native ads, TikTok organic promotion
- [SSL Certificate](https://connectmediagroup.uk/guides/services/web-technology/analytics-tracking/ssl-certificate/): SSL Certificate
- [Storyboard](https://connectmediagroup.uk/guides/services/creative-design/video-production/storyboard/): Storyboard
- [Storytelling in Marketing](https://connectmediagroup.uk/glossary/services/content-copy/storytelling-in-marketing/): Storytelling in Marketing — Also known as: brand storytelling, narrative marketing, story-driven marketing, emotional storytelling, brand narrative
- [Style Guide](https://connectmediagroup.uk/glossary/services/creative-design/brand-identity/style-guide/): Style Guide — Also known as: brand guidelines, brand standards, identity guidelines, brand book, visual identity guidelines, brand manual
- [Subject Line Optimisation](https://connectmediagroup.uk/glossary/services/content-copy/subject-line-optimisation/): Subject Line Optimisation — Also known as: email subject line testing, subject line A/B testing, email open rate optimisation, subject line copy testing
- [Target CPA Bidding](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/target-cpa-bidding/): Target CPA Bidding — Also known as: CPA bidding, Target cost per acquisition, tCPA, Cost per action bidding, Conversion-based bidding
- [Target ROAS Bidding](https://connectmediagroup.uk/glossary/services/performance-marketing/google-ads/target-roas-bidding/): Target ROAS Bidding — Also known as: ROAS bidding, Target return on ad spend, tROAS, Google target ROAS
- [Technical SEO](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/): Technical SEO — Also known as: on-page SEO, site architecture, crawlability, indexability, technical optimisation
- [TF-IDF (Content Optimisation)](https://connectmediagroup.uk/glossary/services/content-copy/tf-idf-content-optimisation/): TF-IDF (Content Optimisation) — Also known as: Term Frequency-Inverse Document Frequency, TF-IDF algorithm, keyword weighting, content relevance scoring
- [Thought Leadership Content](https://connectmediagroup.uk/glossary/services/content-copy/thought-leadership-content/): Thought Leadership Content — Also known as: expert content, authority content, influencer content, subject matter expert content, SME content, credibility marketing
- [TikTok Ads](https://connectmediagroup.uk/guides/services/performance-marketing/tiktok-ads/tiktok-ads/): TikTok Ads
- [TikTok Strategy](https://connectmediagroup.uk/glossary/services/performance-marketing/tiktok-ads/tiktok-strategy/): TikTok Strategy — Also known as: TikTok advertising strategy, TikTok marketing plan, TikTok campaign strategy, TikTok paid social strategy, TikTok Ads management
- [Tone of Voice (Content)](https://connectmediagroup.uk/glossary/services/content-copy/tone-of-voice-content/): Tone of Voice (Content) — Also known as: brand voice, vocal identity, brand personality, writing style, communication style, brand tone
- [Topical Authority](https://connectmediagroup.uk/glossary/services/seo-aeo-search/on-page-seo/topical-authority/): Topical Authority — Also known as: topic clusters, topical relevance, subject matter authority, thematic authority, E-E-A-T, expertise authority trust
- [Topical Map](https://connectmediagroup.uk/glossary/services/content-copy/blog-content/topical-map/): Topical Map — Also known as: topic cluster, content pillar map, topic cluster model, semantic content structure, content taxonomy
- [Typography](https://connectmediagroup.uk/guides/services/creative-design/brand-identity/typography/): Typography
- [UI Design](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/ui-design/): UI Design — Also known as: User Interface Design, Interface Design, UX/UI, Web Design, Digital Interface Design
- [UI/UX Design](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/uiux-design/): UI/UX Design — Also known as: user interface design, user experience design, UX design, UI design, interaction design, digital design
- [User-Generated Content (UGC)](https://connectmediagroup.uk/guides/services/social-media/user-generated-content-ugc/): User-Generated Content (UGC)
- [UX Design](https://connectmediagroup.uk/guides/services/web-technology/landing-pages/ux-design/): UX Design
- [Vector vs Raster](https://connectmediagroup.uk/glossary/services/creative-design/campaign-artwork/vector-vs-raster/): Vector vs Raster — Also known as: vector graphics, raster graphics, bitmap, scalable vs bitmap, EPS vs JPG, AI vs PSD
- [Video Production](https://connectmediagroup.uk/guides/services/creative-design/video-production/video-production/): Video Production
- [Viral Content](https://connectmediagroup.uk/glossary/services/social-media/viral-content/): Viral Content — Also known as: viral marketing, viral posts, shareable content, word-of-mouth marketing, organic reach
- [Web Accessibility (WCAG)](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/web-accessibility-wcag/): Web Accessibility (WCAG) — Also known as: Web Content Accessibility Guidelines, WCAG 2.1, accessible web design, digital accessibility, a11y
- [Web Hosting](https://connectmediagroup.uk/guides/services/web-technology/analytics-tracking/web-hosting/): Web Hosting
- [Webhook](https://connectmediagroup.uk/guides/services/web-technology/analytics-tracking/webhook/): Webhook
- [WebP / AVIF (Image Formats)](https://connectmediagroup.uk/glossary/services/web-technology/landing-pages/webp-avif-image-formats/): WebP / AVIF (Image Formats) — Also known as: next-gen image formats, modern image compression, AVIF format, WebP format, image optimisation formats
- [Whitepaper](https://connectmediagroup.uk/guides/services/content-copy/whitepaper/): Whitepaper
- [WordPress](https://connectmediagroup.uk/guides/services/web-technology/wordpress/wordpress/): WordPress
- [XML Sitemap](https://connectmediagroup.uk/glossary/services/seo-aeo-search/technical-seo/xml-sitemap/): XML Sitemap — Also known as: sitemap.xml, XML sitemap file, search engine sitemap, website sitemap
- [Zero-Click Search](https://connectmediagroup.uk/glossary/services/seo-aeo-search/answer-engine-optimisation/zero-click-search/): Zero-Click Search — Also known as: zero-click results, position zero, featured snippets, SERP answers, direct answers

## Advertising channels

*226 pages*

- [Cinema](https://connectmediagroup.uk/channels/cinema/): Pearl & Dean, DCM, all major UK chains. Big screen, captive audience, total impact.
- [Digital & Programmatic](https://connectmediagroup.uk/channels/digital-programmatic/): Display, video, native, social, retargeting. Every screen, precision-targeted.
- [TV & Broadcast](https://connectmediagroup.uk/channels/tv-broadcast/): Linear TV, VOD, connected TV, sponsorship. Prime time attention, managed end-to-end.
- [Radio & Audio](https://connectmediagroup.uk/channels/radio-audio/): Commercial radio, podcasts, Spotify, DAX. Millions of listeners, your message.
- [Print & Publishing](https://connectmediagroup.uk/channels/print-publishing/): Newspapers, magazines, supplements, advertorials. Trusted editorial with lasting impact.
- [Out-of-Home](https://connectmediagroup.uk/channels/out-of-home/): Billboards, transit, digital screens, airports. Every commute, every high street.
- [Media Channels — overview](https://connectmediagroup.uk/channels/): Every advertising channel under one roof: TV, print, digital, radio, out-of-home, cinema — planned, bought, and managed in a single engagement.
- [48-Sheet Poster](https://connectmediagroup.uk/glossary/channels/out-of-home/billboards/48-sheet-poster/): 48-Sheet Poster — Also known as: 48 sheet billboard, 48-sheet outdoor ad, supersite, large format billboard, 6-sheet equivalent
- [6-Sheet Poster](https://connectmediagroup.uk/glossary/channels/out-of-home/billboards/6-sheet-poster/): 6-Sheet Poster — Also known as: 6-sheet billboard, small poster, local poster advertising, street-level billboard
- [96-Sheet Poster](https://connectmediagroup.uk/glossary/channels/out-of-home/billboards/96-sheet-poster/): 96-Sheet Poster — Also known as: 96 sheet, large format billboard, supersite, major format, 40x14 billboard
- [ABC (Audit Bureau of Circulations)](https://connectmediagroup.uk/guides/channels/print-publishing/abc-audit-bureau-of-circulations/): ABC (Audit Bureau of Circulations)
- [Ad Break](https://connectmediagroup.uk/glossary/channels/tv-broadcast/ad-break/): Ad Break — Also known as: commercial break, advertising break, TV break, spot break, airtime, commercial airtime
- [Ad Reel Position](https://connectmediagroup.uk/glossary/channels/cinema/ad-reel-position/): Ad Reel Position — Also known as: cinema ad placement, pre-film ad position, reel position, screen position, cinema slot
- [Ad Suitability Certificate (Cinema)](https://connectmediagroup.uk/glossary/channels/cinema/ad-suitability-certificate-cinema/): Ad Suitability Certificate (Cinema) — Also known as: ASC, cinema ad certification, advertising suitability, cinema compliance certificate, ad clearance
- [Ad-Funded Programming](https://connectmediagroup.uk/glossary/channels/tv-broadcast/ad-funded-programming/): Ad-Funded Programming — Also known as: commercial television, ad-supported TV, advertising-funded content, free-to-air TV, ITV model
- [Addressable TV](https://connectmediagroup.uk/glossary/channels/tv-broadcast/addressable-tv/): Addressable TV — Also known as: addressable advertising, household-level targeting, connected TV advertising, CTV, data-driven TV, precision TV
- [Admissions Index](https://connectmediagroup.uk/glossary/channels/cinema/admissions-index/): Admissions Index — Also known as: cinema admissions tracking, admissions lift, cinema footfall index, attendance index
- [Admissions-Based Targeting](https://connectmediagroup.uk/glossary/channels/cinema/admissions-based-targeting/): Admissions-Based Targeting — Also known as: cinema admission targeting, movie-goer targeting, attendance-based targeting, cinema audience segmentation
- [Advertiser-Funded Supplement](https://connectmediagroup.uk/glossary/channels/print-publishing/magazines/advertiser-funded-supplement/): Advertiser-Funded Supplement — Also known as: advertiser-funded content, sponsored supplement, advertorial supplement, branded supplement
- [Agency Commission (Print)](https://connectmediagroup.uk/glossary/channels/print-publishing/agency-commission-print/): Agency Commission (Print) — Also known as: print media commission, agency fee, commission structure, media buying fee, print placement fee
- [Airport Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/transit/airport-advertising/): Airport Advertising — Also known as: airport media, airport OOH, airport signage, terminal advertising, aviation advertising
- [Airtime](https://connectmediagroup.uk/guides/channels/tv-broadcast/airtime/): Airtime
- [Airtime Rotation](https://connectmediagroup.uk/glossary/channels/radio-audio/airtime-rotation/): Airtime Rotation — Also known as: rotation scheduling, ad rotation, spot rotation, daypart rotation, radio rotation
- [Audio Completion Rate](https://connectmediagroup.uk/glossary/channels/radio-audio/audio-completion-rate/): Audio Completion Rate — Also known as: completion rate, audio ad completion, listen-through rate, full play rate
- [Audio Watermarking](https://connectmediagroup.uk/glossary/channels/radio-audio/audio-watermarking/): Audio Watermarking — Also known as: audio fingerprinting, broadcast watermarking, audio tagging, imperceptible watermark, audio signature
- [Average Hours Per Listener](https://connectmediagroup.uk/glossary/channels/radio-audio/average-hours-per-listener/): Average Hours Per Listener — Also known as: AHPL, hours per listener, average listening hours, listener hours
- [Average Weekly Admissions (AWA)](https://connectmediagroup.uk/glossary/channels/cinema/average-weekly-admissions-awa/): Average Weekly Admissions (AWA) — Also known as: AWA, weekly admissions, cinema admissions, average admissions
- [AVOD (Ad-Supported Video on Demand)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/avod-ad-supported-video-on-demand/): AVOD (Ad-Supported Video on Demand) — Also known as: ad-supported streaming, free streaming with ads, advertising-supported VOD, AVOD streaming
- [Belly Band](https://connectmediagroup.uk/guides/channels/print-publishing/magazines/belly-band/): Belly Band
- [Billboard Advertising](https://connectmediagroup.uk/guides/channels/out-of-home/billboards/billboard-advertising/): Billboard Advertising
- [Bleed (Print Advertising)](https://connectmediagroup.uk/guides/channels/print-publishing/bleed-print-advertising/): Bleed (Print Advertising)
- [Bound Insert](https://connectmediagroup.uk/glossary/channels/print-publishing/magazines/bound-insert/): Bound Insert — Also known as: bound-in insert, bound-in ad, stitched insert, centre-bound insert, bound advertisement
- [Branded Podcast](https://connectmediagroup.uk/glossary/channels/radio-audio/podcasts/branded-podcast/): Branded Podcast — Also known as: brand podcast, corporate podcast, sponsored podcast series, branded audio content
- [Breakfast Show Advertising](https://connectmediagroup.uk/glossary/channels/radio-audio/breakfast-show-advertising/): Breakfast Show Advertising — Also known as: breakfast radio advertising, breakfast time radio spots, breakfast drive time, breakfast radio campaigns, AM radio advertising
- [Broadcaster VOD (BVOD)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/broadcaster-vod-bvod/): Broadcaster VOD (BVOD) — Also known as: BVOD, broadcaster VOD, catch-up TV, connected TV VOD, broadcaster streaming
- [Bumper Ad](https://connectmediagroup.uk/glossary/channels/tv-broadcast/bumper-ad/): Bumper Ad — Also known as: bumper spot, 6-second ad, short-form video ad, YouTube bumper, bumper advertisement
- [Bus Advertising (T-Sides & Supersides)](https://connectmediagroup.uk/glossary/channels/out-of-home/transit/bus-advertising-t-sides-supersides/): Bus Advertising (T-Sides & Supersides) — Also known as: bus sides, T-side advertising, superside advertising, bus external advertising, transit sides
- [Bus Shelter Advertising (Adshel)](https://connectmediagroup.uk/glossary/channels/out-of-home/transit/bus-shelter-advertising-adshel/): Bus Shelter Advertising (Adshel) — Also known as: Adshel, bus shelter ads, transit shelter advertising, bus stop advertising, shelter advertising
- [Campaign Weight (TV)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/campaign-weight-tv/): Campaign Weight (TV) — Also known as: TV weight, media weight, TVR, GRP, advertising weight, spot frequency
- [Captive Audience](https://connectmediagroup.uk/glossary/channels/cinema/captive-audience/): Captive Audience — Also known as: cinema advertising, in-cinema ads, captive viewing environment, theatrical advertising
- [Centre Break vs End Break](https://connectmediagroup.uk/glossary/channels/tv-broadcast/centre-break-vs-end-break/): Centre Break vs End Break — Also known as: mid-break advertising, programme breaks, ad breaks, centre spot, end spot, station break
- [Cinema Ad Formats](https://connectmediagroup.uk/glossary/channels/cinema/cinema-ad-formats/): Cinema Ad Formats — Also known as: cinema advertising formats, film advertising formats, cinema video ads, pre-roll cinema ads, cinema commercials, screen advertising formats
- [Cinema Ad Reel](https://connectmediagroup.uk/glossary/channels/cinema/cinema-ad-reel/): Cinema Ad Reel — Also known as: cinema reel, film reel, ad reel, cinema ad package, theatrical ad reel, pre-roll reel
- [Cinema Advertising](https://connectmediagroup.uk/glossary/channels/cinema/cinema-advertising/): Cinema Advertising — Also known as: cinema ads, movie theatre advertising, film advertising, big screen advertising, cinema media, theatrical advertising
- [Cinema Audience Targeting](https://connectmediagroup.uk/glossary/channels/cinema/cinema-audience-targeting/): Cinema Audience Targeting — Also known as: cinema demographic targeting, film audience segmentation, multiplex targeting, cinema viewer targeting
- [Cinema Campaign Planning](https://connectmediagroup.uk/glossary/channels/cinema/cinema-campaign-planning/): Cinema Campaign Planning — Also known as: cinema advertising planning, film advertising strategy, multiplex campaign planning, big screen advertising, cinema media planning
- [Cinema Media Planning](https://connectmediagroup.uk/glossary/channels/cinema/cinema-media-planning/): Cinema Media Planning — Also known as: cinema advertising planning, film advertising strategy, multiplex media planning, cinema screen buying, theatrical advertising planning
- [Cinema Reach](https://connectmediagroup.uk/glossary/channels/cinema/cinema-reach/): Cinema Reach — Also known as: cinema audience, screen reach, cinema impressions, theatrical reach, multiplex reach
- [Cinema Screen Advertising](https://connectmediagroup.uk/glossary/channels/cinema/cinema-screen-advertising/): Cinema Screen Advertising — Also known as: cinema advertising, movie theatre advertising, big screen advertising, theatrical advertising, in-cinema advertising
- [Cinema Sponsorship](https://connectmediagroup.uk/glossary/channels/cinema/cinema-sponsorship/): Cinema Sponsorship — Also known as: cinema advertising, movie theatre sponsorship, film sponsorship, big screen advertising, cinema branding
- [Cinema vs TV Advertising](https://connectmediagroup.uk/glossary/channels/cinema/cinema-vs-tv-advertising/): Cinema vs TV Advertising — Also known as: cinema vs television advertising, big screen vs TV, theatrical advertising vs broadcast, out-of-home cinema advertising
- [Circulation vs Readership](https://connectmediagroup.uk/glossary/channels/print-publishing/circulation-vs-readership/): Circulation vs Readership — Also known as: circulation figures, readership numbers, print distribution, pass-along readership, ABC figures, verified circulation
- [Classified Advertising](https://connectmediagroup.uk/glossary/channels/print-publishing/classified-advertising/): Classified Advertising — Also known as: classifieds, classified ads, small ads, classified listings, lineage advertising
- [CMYK vs Spot Colour](https://connectmediagroup.uk/glossary/channels/print-publishing/cmyk-vs-spot-colour/): CMYK vs Spot Colour — Also known as: Process colour, Four-colour printing, Pantone matching, PMS colour, Spot colour printing, CMYK printing
- [Column Inch](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/column-inch/): Column Inch — Also known as: col inch, column space, agate line, newspaper column measurement
- [Commercial Minutage](https://connectmediagroup.uk/glossary/channels/tv-broadcast/commercial-minutage/): Commercial Minutage — Also known as: ad minutage, commercial time, airtime availability, spot minutage, TV minutage
- [Commercial Radio Advertising](https://connectmediagroup.uk/glossary/channels/radio-audio/commercial-radio-advertising/): Commercial Radio Advertising — Also known as: radio ads, radio commercials, radio spots, commercial radio spots, radio advertising, FM advertising
- [Companion Banner (Audio)](https://connectmediagroup.uk/glossary/channels/radio-audio/companion-banner-audio/): Companion Banner (Audio) — Also known as: audio companion ad, companion display ad, audio display companion, synced display ad, radio companion banner
- [Connected TV (CTV)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/connected-tv-ctv/): Connected TV (CTV) — Also known as: CTV, OTT TV, streaming TV, internet TV, smart TV advertising, over-the-top television
- [Connected TV Advertising Explained](https://connectmediagroup.uk/glossary/channels/tv-broadcast/connected-tv/): Connected TV (CTV) is internet-enabled television that delivers targeted video ads to viewers watching streaming content on smart devices. — Also known as: CTV, Streaming TV, OTT TV, Smart TV advertising
- [Copy Change (OOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/copy-change-ooh/): Copy Change (OOH) — Also known as: creative refresh, ad refresh, panel update, creative swap, OOH creative change
- [Copy Deadline](https://connectmediagroup.uk/glossary/channels/print-publishing/copy-deadline/): Copy Deadline — Also known as: ad copy deadline, material deadline, submission deadline, artwork deadline, creative deadline, print deadline
- [Copy Rotation](https://connectmediagroup.uk/glossary/channels/tv-broadcast/copy-rotation/): Copy Rotation — Also known as: ad rotation, creative rotation, spot rotation, commercial rotation
- [Copy Split (Radio)](https://connectmediagroup.uk/glossary/channels/radio-audio/copy-split-radio/): Copy Split (Radio) — Also known as: split testing radio, A/B testing radio ads, copy testing radio, radio creative split
- [Cost Per Admission](https://connectmediagroup.uk/glossary/channels/cinema/cost-per-admission/): Cost Per Admission — Also known as: CPA, cost per ticket, admission cost, cinema cost per head
- [Cost Per Rating Point (CPRP)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/cost-per-rating-point-cprp/): Cost Per Rating Point (CPRP) — Also known as: CPRP, cost per point, CPP, cost per rating point metric
- [Cost Per Thousand (Audio CPT)](https://connectmediagroup.uk/glossary/channels/radio-audio/cost-per-thousand-audio-cpt/): Cost Per Thousand (Audio CPT) — Also known as: CPT, Cost Per Mille, CPM audio, radio CPT, podcast CPT, cost per thousand impressions
- [Cost Per Thousand (Print CPT)](https://connectmediagroup.uk/glossary/channels/print-publishing/cost-per-thousand-print-cpt/): Cost Per Thousand (Print CPT) — Also known as: CPT, Cost Per Mille, CPM print, print CPM, cost per thousand impressions
- [Cover / Cover Build (OOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/cover-cover-build-ooh/): Cover / Cover Build (OOH) — Also known as: coverage, reach, OOH reach, audience coverage, campaign coverage
- [Cover Mount](https://connectmediagroup.uk/glossary/channels/print-publishing/magazines/cover-mount/): Cover Mount — Also known as: cover gift, cover freebie, magazine gift, attached gift, cover premium, cover incentive
- [CPT (Cinema Cost Per Thousand)](https://connectmediagroup.uk/guides/channels/cinema/cpt-cinema-cost-per-thousand/): CPT (Cinema Cost Per Thousand)
- [Cross-Platform Audio](https://connectmediagroup.uk/glossary/channels/radio-audio/cross-platform-audio/): Cross-Platform Audio — Also known as: multi-platform audio, omnichannel audio, audio convergence, integrated audio, unified audio strategy
- [Cross-Track (Cinema & TV)](https://connectmediagroup.uk/glossary/channels/cinema/cross-track-cinema-tv/): Cross-Track (Cinema & TV) — Also known as: cross-track cinema, multiplex cross-track, cinema network advertising, in-cinema network ads
- [DAX (Digital Audio Exchange)](https://connectmediagroup.uk/guides/channels/radio-audio/dax/dax-digital-audio-exchange/): DAX (Digital Audio Exchange)
- [Daypart](https://connectmediagroup.uk/glossary/channels/tv-broadcast/daypart/): Daypart — Also known as: day part, time slot, time period, broadcast window, viewing window
- [DCM (Digital Cinema Media)](https://connectmediagroup.uk/guides/channels/cinema/dcm-digital-cinema-media/): DCM (Digital Cinema Media)
- [DCP (Digital Cinema Package)](https://connectmediagroup.uk/guides/channels/cinema/dcp-digital-cinema-package/): DCP (Digital Cinema Package)
- [Digital Audio Advertising](https://connectmediagroup.uk/glossary/channels/radio-audio/dax/digital-audio-advertising/): Digital Audio Advertising — Also known as: programmatic audio, digital audio ads, podcast advertising, streaming audio ads, audio DSP, DAX
- [Digital Cinema](https://connectmediagroup.uk/glossary/channels/cinema/digital-cinema/): Digital Cinema — Also known as: DCI, digital projection, cinema advertising, big screen advertising, theatrical advertising
- [Digital Out-of-Home (DOOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/digital-screens/digital-out-of-home-dooh/): Digital Out-of-Home (DOOH) — Also known as: DOOH advertising, digital billboards, digital signage, programmatic out-of-home, POOH, connected out-of-home
- [Display Advertising (Print)](https://connectmediagroup.uk/glossary/channels/print-publishing/display-advertising-print/): Display Advertising (Print) — Also known as: print ads, print display ads, magazine advertising, newspaper advertising, print media advertising, press advertising
- [Double Page Spread (DPS)](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/double-page-spread-dps/): Double Page Spread (DPS) — Also known as: DPS, double-page spread, two-page spread, facing pages, spread advertising
- [Download vs Stream (Podcast)](https://connectmediagroup.uk/glossary/channels/radio-audio/podcasts/download-vs-stream-podcast/): Download vs Stream (Podcast) — Also known as: podcast downloads, podcast streaming, on-demand audio, podcast consumption methods, RSS feeds, streaming platforms
- [Drivetime](https://connectmediagroup.uk/glossary/channels/radio-audio/drivetime/): Drivetime — Also known as: drive time, breakfast show, evening drive, peak listening hours, commute radio
- [Dwell Time (OOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/dwell-time-ooh/): Dwell Time (OOH) — Also known as: viewing time, exposure duration, contact time, OOH dwell, time spent
- [Dynamic Ad Insertion (DAI)](https://connectmediagroup.uk/glossary/channels/radio-audio/podcasts/dynamic-ad-insertion-dai/): Dynamic Ad Insertion (DAI) — Also known as: dynamic podcast advertising, programmatic podcast ads, server-side ad insertion, SSAI, podcast ad insertion
- [Dynamic Creative Optimization (DCO)](https://connectmediagroup.uk/glossary/channels/digital-programmatic/dynamic-creative-optimization/): Automated technology that personalizes ad creative in real-time based on user data, behavior, and context to improve campaign performance. — Also known as: DCO, Dynamic Creative, Adaptive Creative
- [Earpiece Ad](https://connectmediagroup.uk/glossary/channels/print-publishing/magazines/earpiece-ad/): Earpiece Ad — Also known as: ear ad, magazine ear, masthead ad, corner ad
- [Editorial Adjacency](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/editorial-adjacency/): Editorial Adjacency — Also known as: contextual placement, editorial placement, adjacent advertising, content adjacency, run-of-paper adjacency
- [Experiential Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/experiential-advertising/): Experiential Advertising — Also known as: experiential marketing, immersive advertising, brand experiences, event marketing, interactive brand activation
- [Experiential Cinema](https://connectmediagroup.uk/glossary/channels/cinema/experiential-cinema/): Experiential Cinema — Also known as: immersive cinema, experiential film advertising, sensory cinema marketing, interactive cinema experiences, 4DX advertising, cinema brand experiences
- [Facing Matter](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/facing-matter/): Facing Matter — Also known as: cover advertising, front cover ads, back cover ads, premium newspaper positions, above the fold
- [FAST (Free Ad-Supported TV)](https://connectmediagroup.uk/guides/channels/tv-broadcast/fast-free-ad-supported-tv/): FAST (Free Ad-Supported TV)
- [Film Genre Targeting](https://connectmediagroup.uk/glossary/channels/cinema/film-genre-targeting/): Film Genre Targeting — Also known as: genre-based cinema targeting, film category targeting, cinema genre segmentation, movie type targeting
- [Fixed Spot vs Run of Day (ROD)](https://connectmediagroup.uk/glossary/channels/radio-audio/fixed-spot-vs-run-of-day-rod/): Fixed Spot vs Run of Day (ROD) — Also known as: ROD, Run of Schedule, ROS, Spot placement, Daypart scheduling, Guaranteed time slots
- [Flyposting](https://connectmediagroup.uk/glossary/channels/out-of-home/billboards/flyposting/): Flyposting — Also known as: wild posting, guerrilla posting, unauthorized posting, illegal billposting, street posting
- [Forme Date](https://connectmediagroup.uk/glossary/channels/print-publishing/forme-date/): Forme Date — Also known as: ad close date, advertising deadline, copy deadline, closing date, ad submission deadline
- [Foyer Advertising](https://connectmediagroup.uk/glossary/channels/cinema/foyer-advertising/): Foyer Advertising — Also known as: cinema lobby advertising, foyer ads, cinema entrance advertising, pre-film advertising
- [Frequency Distribution (Radio)](https://connectmediagroup.uk/glossary/channels/radio-audio/frequency-distribution-radio/): Frequency Distribution (Radio) — Also known as: ad frequency, spot distribution, reach and frequency, radio frequency planning, spot rotation
- [Frequency in Out-of-Home Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/frequency/): Frequency measures how many times an individual is exposed to an out-of-home advertisement over a specific period. — Also known as: Ad Frequency, Exposure Frequency, OOH Frequency
- [Full Page Ad (FPA)](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/full-page-ad-fpa/): Full Page Ad (FPA) — Also known as: full page advertisement, whole page ad, FPA, full-page display ad, broadsheet full page
- [Gatefold Ad](https://connectmediagroup.uk/glossary/channels/print-publishing/magazines/gatefold-ad/): Gatefold Ad — Also known as: gatefold advertisement, fold-out ad, extended gatefold, gatefold spread
- [Geofencing](https://connectmediagroup.uk/guides/channels/out-of-home/geofencing/): Geofencing
- [Geoframe](https://connectmediagroup.uk/glossary/channels/out-of-home/geoframe/): Geoframe — Also known as: geo-targeting, geographical targeting, location-based targeting, geo-fencing, location frame
- [Gold Spot (Cinema)](https://connectmediagroup.uk/glossary/channels/cinema/gold-spot-cinema/): Gold Spot (Cinema) — Also known as: gold spot cinema, premium cinema spot, gold cinema advertising, cinema gold placement
- [Gross Contacts (OOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/gross-contacts-ooh/): Gross Contacts (OOH) — Also known as: gross impressions OOH, total contacts, OOH impressions, poster contacts, billboard contacts
- [Gross Rating Point (GRP)](https://connectmediagroup.uk/guides/channels/tv-broadcast/gross-rating-point-grp/): Gross Rating Point (GRP)
- [Guaranteed Admissions](https://connectmediagroup.uk/glossary/channels/cinema/guaranteed-admissions/): Guaranteed Admissions — Also known as: guaranteed cinema admissions, cinema guaranteed bookings, cinema seat guarantees, admission guarantees
- [Gutter (Print)](https://connectmediagroup.uk/guides/channels/print-publishing/gutter-print/): Gutter (Print)
- [Hi-Res PDF/X-1a](https://connectmediagroup.uk/glossary/channels/print-publishing/hi-res-pdfx-1a/): Hi-Res PDF/X-1a — Also known as: PDF/X-1a, PDF X-1a, X-1a, PDF/X, high-resolution PDF, print-ready PDF
- [Host-Read Ad](https://connectmediagroup.uk/glossary/channels/radio-audio/podcasts/host-read-ad/): Host-Read Ad — Also known as: native ad read, host read sponsorship, presenter ad read, talent-read ad, on-air sponsorship
- [How to Implement Header Bidding for Maximum Ad Revenue — a Publisher's Guide](https://connectmediagroup.uk/guides/channels/digital-programmatic/how-to-implement-header-bidding-for-maximum-ad-revenue-a-publishers-guide/): Learn how to set up header bidding to increase competition among ad buyers and boost your website's ad revenue. Step-by-step implementation guide.
- [How to Optimize Bidding Strategies in Real-Time Bidding — A Complete Guide for Advertisers](https://connectmediagroup.uk/guides/channels/digital-programmatic/how-to-optimize-bidding-strategies-in-real-time-bidding-a-complete-guide-for-advertisers/): Learn to maximize ROI in RTB campaigns with data-driven bidding strategies. Discover optimization techniques, bid adjustment tactics, and real-world examples.
- [How to Set Up Your First Programmatic Display Campaign — A Beginner's Guide](https://connectmediagroup.uk/guides/channels/digital-programmatic/how-to-set-up-your-first-programmatic-display-campaign-a-beginners-guide/): Learn to launch your first programmatic display campaign with our step-by-step guide. Perfect for marketing managers new to automated ad buying.
- [IMAX Advertising](https://connectmediagroup.uk/glossary/channels/cinema/imax-advertising/): IMAX Advertising — Also known as: IMAX cinema advertising, large-format cinema ads, IMAX screen advertising, premium cinema placement
- [Impacts (OOH)](https://connectmediagroup.uk/guides/channels/out-of-home/impacts-ooh/): Impacts (OOH)
- [Impacts (TV)](https://connectmediagroup.uk/guides/channels/tv-broadcast/impacts-tv/): Impacts (TV)
- [Independent Cinema Advertising](https://connectmediagroup.uk/glossary/channels/cinema/independent-cinema-advertising/): Independent Cinema Advertising — Also known as: indie cinema advertising, independent screen advertising, arthouse cinema ads, boutique cinema advertising
- [Island Position](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/island-position/): Island Position — Also known as: island ad, island advertising, surrounded position, island placement
- [KDM (Key Delivery Message)](https://connectmediagroup.uk/glossary/channels/cinema/kdm-key-delivery-message/): KDM (Key Delivery Message) — Also known as: Key Delivery Message, cinema encryption key, DCI key, digital cinema key, film encryption
- [LED Screen Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/digital-screens/led-screen-advertising/): LED Screen Advertising — Also known as: LED advertising, digital billboard advertising, LED display advertising, electronic billboard, digital out-of-home, DOOH LED
- [Likelihood to See (LTS)](https://connectmediagroup.uk/glossary/channels/out-of-home/likelihood-to-see-lts/): Likelihood to See (LTS) — Also known as: LTS score, visibility rate, OOH likelihood, probability to see, ad exposure likelihood
- [Linear TV Advertising](https://connectmediagroup.uk/glossary/channels/tv-broadcast/linear-tv-advertising/): Linear TV Advertising — Also known as: traditional TV advertising, broadcast TV ads, scheduled TV advertising, linear broadcast, traditional television
- [Linear TV Advertising: The Complete Guide](https://connectmediagroup.uk/glossary/channels/tv-broadcast/linear-tv/): Linear TV is traditional television broadcast where ads air at scheduled times across channels, reaching mass audiences in real-time. — Also known as: Traditional TV, Broadcast TV, Live TV advertising
- [Listen-Through Rate (LTR)](https://connectmediagroup.uk/glossary/channels/radio-audio/listen-through-rate-ltr/): Listen-Through Rate (LTR) — Also known as: completion rate, audio completion rate, listener completion, LTR audio metric
- [London Underground Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/transit/london-underground-advertising/): London Underground Advertising — Also known as: Tube advertising, London Underground ads, TfL advertising, Underground transit ads, Tube stations advertising
- [Loop Length (DOOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/digital-screens/loop-length-dooh/): Loop Length (DOOH) — Also known as: rotation length, ad loop, cycle length, playback loop, content loop, refresh rate DOOH
- [Loose Insert](https://connectmediagroup.uk/glossary/channels/print-publishing/magazines/loose-insert/): Loose Insert — Also known as: loose inserts, insert advertising, blow-in cards, fall-out inserts, magazine inserts
- [Macro vs Micro Spot Lengths](https://connectmediagroup.uk/glossary/channels/tv-broadcast/macro-vs-micro-spot-lengths/): Macro vs Micro Spot Lengths — Also known as: spot lengths, TV spot duration, commercial lengths, ad duration, macro ads, micro ads
- [Make-Good (TV)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/make-good-tv/): Make-Good (TV) — Also known as: make good spot, make-good spot, free spot, compensatory spot, bonus airtime
- [Masthead](https://connectmediagroup.uk/glossary/channels/print-publishing/masthead/): Masthead — Also known as: nameplate, publication header, masthead box, title block
- [Mechanical Data (Print)](https://connectmediagroup.uk/glossary/channels/print-publishing/mechanical-data-print/): Mechanical Data (Print) — Also known as: print specs, ad specifications, print technical specifications, mechanical specifications, print production specs, ad dimensions
- [Media Kit (Press Kit)](https://connectmediagroup.uk/glossary/channels/print-publishing/media-kit-press-kit/): Media Kit (Press Kit) — Also known as: press kit, media information pack, rate card, advertising pack, publisher kit, media pack
- [Mid-Roll (Audio)](https://connectmediagroup.uk/glossary/channels/radio-audio/podcasts/mid-roll-audio/): Mid-Roll (Audio) — Also known as: mid-roll ad, mid-roll advertisement, middle ad break, mid-roll spot
- [Mobile Billboard](https://connectmediagroup.uk/glossary/channels/out-of-home/billboards/mobile-billboard/): Mobile Billboard — Also known as: mobile advertising, vehicle advertising, transit advertising, moving billboard, mobile transit ads
- [Mono vs Full Colour Rate](https://connectmediagroup.uk/glossary/channels/print-publishing/mono-vs-full-colour-rate/): Mono vs Full Colour Rate — Also known as: black and white rate, colour rate premium, mono pricing, B&W rate, full colour premium, print colour surcharge
- [Mood Targeting (Audio)](https://connectmediagroup.uk/glossary/channels/radio-audio/mood-targeting-audio/): Mood Targeting (Audio) — Also known as: emotional targeting audio, contextual audio targeting, listener mood advertising, audio sentiment targeting
- [Multiplex Advertising](https://connectmediagroup.uk/glossary/channels/cinema/multiplex-advertising/): Multiplex Advertising — Also known as: multiplex cinema advertising, multi-screen cinema advertising, cinema chain advertising, multiplex ad campaigns
- [Native Advertising](https://connectmediagroup.uk/glossary/channels/digital-programmatic/native-advertising/): Native Advertising — Also known as: sponsored content, advertorial, content marketing, branded content, promoted content
- [Native Advertising (Print)](https://connectmediagroup.uk/glossary/channels/print-publishing/native-advertising-print/): Native Advertising (Print) — Also known as: sponsored content, advertorial, branded content, native ads print, content marketing print
- [Net Circulation](https://connectmediagroup.uk/glossary/channels/print-publishing/net-circulation/): Net Circulation — Also known as: net paid circulation, verified circulation, ABC circulation, distribution figures, actual readership numbers
- [Net Coverage (OOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/net-coverage-ooh/): Net Coverage (OOH) — Also known as: reach, net reach, OOH reach, unique reach, net OOH coverage, coverage percentage
- [On-Sale Date](https://connectmediagroup.uk/glossary/channels/print-publishing/on-sale-date/): On-Sale Date — Also known as: cover date, street date, publication date, newsstand date, retail availability date
- [Opportunity to See (OTS)](https://connectmediagroup.uk/glossary/channels/out-of-home/opportunity-to-see-ots/): Opportunity to See (OTS) — Also known as: OTS, impressions, ad impressions, viewing opportunities, exposure opportunities
- [Optimised CPT](https://connectmediagroup.uk/glossary/channels/tv-broadcast/optimised-cpt/): Optimised CPT — Also known as: CPT optimisation, Cost Per Thousand optimisation, Dynamic CPT, Data-driven CPT, Efficient CPT buying
- [OTS (Opportunity to See)](https://connectmediagroup.uk/guides/channels/print-publishing/ots-opportunity-to-see/): OTS (Opportunity to See)
- [OTT (Over-the-Top)](https://connectmediagroup.uk/guides/channels/tv-broadcast/ott-over-the-top/): OTT (Over-the-Top)
- [Out-of-Home Impressions: Definition and Measurement](https://connectmediagroup.uk/glossary/channels/out-of-home/impressions/): Impressions measure the number of times an out-of-home advertisement is seen by an audience member. — Also known as: OOH Impressions, Poster Impressions, Billboard Impressions, Audience Impressions
- [Outsmart (OOH Trade Body)](https://connectmediagroup.uk/guides/channels/out-of-home/outsmart-ooh-trade-body/): Outsmart (OOH Trade Body)
- [Overdelivery / Underdelivery](https://connectmediagroup.uk/glossary/channels/tv-broadcast/overdelivery-underdelivery/): Overdelivery / Underdelivery — Also known as: delivery variance, impression variance, spot delivery, underdeliver, overdeliver, delivery shortfall
- [Pagination](https://connectmediagroup.uk/guides/channels/print-publishing/pagination/): Pagination
- [Panel Audit](https://connectmediagroup.uk/glossary/channels/out-of-home/panel-audit/): Panel Audit — Also known as: OOH audit, poster audit, billboard audit, site verification, outdoor media audit
- [Peak vs Off-Peak TV](https://connectmediagroup.uk/glossary/channels/tv-broadcast/peak-vs-off-peak-tv/): Peak vs Off-Peak TV — Also known as: Prime time, Peak hours, Off-peak slots, Shoulder time, Daytime TV rates, Late-night TV rates
- [Pearl & Dean](https://connectmediagroup.uk/guides/channels/cinema/pearl-dean/): Pearl & Dean
- [Playout Report](https://connectmediagroup.uk/glossary/channels/out-of-home/playout-report/): Playout Report — Also known as: playout verification, display report, OOH playout data, screen playout report, digital display report
- [Podcast Advertising](https://connectmediagroup.uk/glossary/channels/radio-audio/podcasts/podcast-advertising/): Podcast Advertising — Also known as: podcast sponsorship, podcast ads, podcast sponsorships, dynamic ad insertion, DAI, host-read ads
- [Posting Period](https://connectmediagroup.uk/glossary/channels/out-of-home/posting-period/): Posting Period — Also known as: posting length, campaign duration, display period, contract period, ad duration OOH
- [Pre-Empt](https://connectmediagroup.uk/guides/channels/tv-broadcast/pre-empt/): Pre-Empt
- [Pre-Film Advertising](https://connectmediagroup.uk/glossary/channels/cinema/pre-film-advertising/): Pre-Film Advertising — Also known as: cinema advertising, pre-feature advertising, cinema pre-roll, theatrical advertising, on-screen cinema ads
- [Pre-Roll (Audio)](https://connectmediagroup.uk/glossary/channels/radio-audio/podcasts/pre-roll-audio/): Pre-Roll (Audio) — Also known as: pre-roll ads, pre-roll advertising, audio pre-roll, podcast pre-roll, intro ads
- [Product Placement](https://connectmediagroup.uk/glossary/channels/tv-broadcast/product-placement/): Product Placement — Also known as: brand placement, embedded advertising, native advertising TV, branded content integration
- [Programmatic Audio](https://connectmediagroup.uk/glossary/channels/radio-audio/dax/programmatic-audio/): Programmatic Audio — Also known as: programmatic audio advertising, automated audio buying, real-time audio bidding, audio DSP, programmatic podcast advertising
- [Programmatic Buying: Automate Your Digital Ad Purchases](https://connectmediagroup.uk/glossary/channels/digital-programmatic/programmatic-buying/): The automated purchase of digital advertising inventory in real-time using algorithms and data to target specific audiences. — Also known as: Programmatic Advertising, Real-Time Bidding, RTB, Automated Media Buying
- [Programmatic DOOH](https://connectmediagroup.uk/glossary/channels/out-of-home/digital-screens/programmatic-dooh/): Programmatic DOOH — Also known as: Programmatic digital DOOH, Programmatic DOOH advertising, Automated DOOH buying, Real-time DOOH bidding, Programmatic outdoor advertising
- [Programmatic TV](https://connectmediagroup.uk/glossary/channels/tv-broadcast/programmatic-tv/): Programmatic TV — Also known as: automated TV buying, programmatic television, real-time TV bidding, algorithmic TV buying
- [Proof of Posting](https://connectmediagroup.uk/glossary/channels/out-of-home/proof-of-posting/): Proof of Posting — Also known as: PoP, posting certificate, display verification, affidavit of posting, poster proof
- [Radio Jingle](https://connectmediagroup.uk/glossary/channels/radio-audio/radio-jingle/): Radio Jingle — Also known as: advertising jingle, brand jingle, radio spot music, sonic branding, radio theme
- [Radio Reach & Frequency](https://connectmediagroup.uk/glossary/channels/radio-audio/radio-reach-frequency/): Radio Reach & Frequency — Also known as: R&F, reach and frequency planning, radio metrics, effective frequency, cumulative audience
- [Radio Roadshow](https://connectmediagroup.uk/glossary/channels/radio-audio/radio-roadshow/): Radio Roadshow — Also known as: radio tour, roadshow, live radio event, mobile broadcast, station roadshow
- [Radio Sponsorship](https://connectmediagroup.uk/glossary/channels/radio-audio/radio-sponsorship/): Radio Sponsorship — Also known as: programme sponsorship, radio programme sponsorship, on-air sponsorship, show sponsorship
- [Reach in Out-of-Home Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/reach/): The total number of unique individuals exposed to an out-of-home advertisement during a specific campaign period. — Also known as: Audience reach, OOH reach, Circulation, Impressions potential
- [Real-Time Bidding (RTB) in Digital Advertising](https://connectmediagroup.uk/glossary/channels/digital-programmatic/real-time-bidding/): Real-time bidding is an automated auction process where advertisers bid on individual ad impressions instantly as they become available. — Also known as: RTB, Programmatic Bidding, Automated Auction, Real-time Auction
- [Recency Effect (Cinema)](https://connectmediagroup.uk/glossary/channels/cinema/recency-effect-cinema/): Recency Effect (Cinema) — Also known as: recency bias, temporal decay, freshness effect, short-term memory advantage
- [Regional Split Run](https://connectmediagroup.uk/glossary/channels/print-publishing/regional-split-run/): Regional Split Run — Also known as: split run printing, regional split, geo-targeted print, split circulation, regional edition
- [Retail OOH (Shopping Centre)](https://connectmediagroup.uk/glossary/channels/out-of-home/retail-ooh-shopping-centre/): Retail OOH (Shopping Centre) — Also known as: shopping centre advertising, retail centre OOH, indoor shopping mall ads, retail park advertising, shopping destination OOH
- [Right-Hand Page (RHP)](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/right-hand-page-rhp/): Right-Hand Page (RHP) — Also known as: RHP, right-hand spread, recto, odd-numbered page
- [Roadside Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/billboards/roadside-advertising/): Roadside Advertising — Also known as: highway advertising, roadside billboards, motorway advertising, outdoor roadside ads, road advertising
- [Route (OOH Audience Measurement)](https://connectmediagroup.uk/guides/channels/out-of-home/route-ooh-audience-measurement/): Route (OOH Audience Measurement)
- [Run of Paper (ROP)](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/run-of-paper-rop/): Run of Paper (ROP) — Also known as: ROP advertising, run of press, run of publication, standard placement, publisher's choice placement
- [Run of Week (ROW)](https://connectmediagroup.uk/glossary/channels/radio-audio/run-of-week-row/): Run of Week (ROW) — Also known as: ROW, run of week radio, run of week advertising, ROS radio
- [Scatter Market](https://connectmediagroup.uk/glossary/channels/tv-broadcast/scatter-market/): Scatter Market — Also known as: spot market, scatter buying, spot buying, TV scatter, scatter inventory
- [SCC (Single Column Centimetre)](https://connectmediagroup.uk/guides/channels/print-publishing/newspapers/scc-single-column-centimetre/): SCC (Single Column Centimetre)
- [Second Screen Advertising](https://connectmediagroup.uk/glossary/channels/tv-broadcast/second-screen-advertising/): Second Screen Advertising — Also known as: dual-screen advertising, multi-screen advertising, companion screen advertising, second device advertising, mobile TV advertising
- [Sequential Messaging (Audio)](https://connectmediagroup.uk/glossary/channels/radio-audio/sequential-messaging-audio/): Sequential Messaging (Audio) — Also known as: sequential ads, message sequencing, radio sequence advertising, multi-spot messaging
- [Series Discount](https://connectmediagroup.uk/glossary/channels/print-publishing/series-discount/): Series Discount — Also known as: volume discount, multi-run discount, frequency discount, series rate, commitment discount
- [Share of Listening](https://connectmediagroup.uk/glossary/channels/radio-audio/share-of-listening/): Share of Listening — Also known as: SOL, listening share, audience share, radio listening share, audio market share
- [Share of Time (DOOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/digital-screens/share-of-time-dooh/): Share of Time (DOOH) — Also known as: time share, screen time allocation, DOOH time share, rotation share, display rotation percentage
- [Share of Voice (OOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/share-of-voice-ooh/): Share of Voice (OOH) — Also known as: SOV, OOH share of voice, outdoor share of voice, advertising share, OOH market share
- [Share of Voice (TV)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/share-of-voice-tv/): Share of Voice (TV) — Also known as: SoV, advertising share of voice, share of spend, TV share of voice, SoV TV
- [Silver Spot (Cinema)](https://connectmediagroup.uk/glossary/channels/cinema/silver-spot-cinema/): Silver Spot (Cinema) — Also known as: silver cinema spot, silver cinema package, silver tier cinema advertising, mid-tier cinema placement
- [Skip Rate (Audio)](https://connectmediagroup.uk/glossary/channels/radio-audio/skip-rate-audio/): Skip Rate (Audio) — Also known as: skip-through rate, audio skip rate, ad skip percentage, skip-through percentage
- [Solus Position](https://connectmediagroup.uk/glossary/channels/print-publishing/newspapers/solus-position/): Solus Position — Also known as: exclusive position, sole position, standalone ad placement, solus ad
- [Sonic Branding](https://connectmediagroup.uk/glossary/channels/radio-audio/sonic-branding/): Sonic Branding — Also known as: audio logo, sonic identity, sound branding, audio signature, sonic identity, jingle
- [Spectaculars (Large Format OOH)](https://connectmediagroup.uk/guides/channels/out-of-home/billboards/spectaculars-large-format-ooh/): Spectaculars (Large Format OOH)
- [Sponsorship Ident](https://connectmediagroup.uk/glossary/channels/tv-broadcast/sponsorship-ident/): Sponsorship Ident — Also known as: sponsor ID, ident, sponsored ident, sponsorship break, sponsor bump
- [Spot Ad (Radio)](https://connectmediagroup.uk/glossary/channels/radio-audio/spot-ad-radio/): Spot Ad (Radio) — Also known as: radio spot, spot advertisement, radio commercial, station break ad, radio placement
- [Spot Length (DOOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/digital-screens/spot-length-dooh/): Spot Length (DOOH) — Also known as: ad length, display duration, creative duration, loop time, dwell time, spot time
- [Spot Length Premium](https://connectmediagroup.uk/glossary/channels/tv-broadcast/spot-length-premium/): Spot Length Premium — Also known as: non-standard length premium, bespoke spot premium, unusual length surcharge, custom spot length fee
- [Spot Rate (Radio)](https://connectmediagroup.uk/glossary/channels/radio-audio/spot-rate-radio/): Spot Rate (Radio) — Also known as: radio spot cost, radio advertising rate, airtime rate, radio CPM, radio commercial rate
- [Spot Separation](https://connectmediagroup.uk/glossary/channels/radio-audio/spot-separation/): Spot Separation — Also known as: ad separation, commercial separation, spot gap, radio spot separation, advertisement spacing
- [Spotify Advertising](https://connectmediagroup.uk/glossary/channels/radio-audio/spotify-advertising/): Spotify Advertising — Also known as: Spotify ads, Spotify advertising platform, Spotify audio advertising, Spotify display ads, Spotify for Brands
- [Standard vs Premium Format (Cinema)](https://connectmediagroup.uk/glossary/channels/cinema/standard-vs-premium-format-cinema/): Standard vs Premium Format (Cinema) — Also known as: cinema ad formats, flat screen vs large format, IMAX advertising, standard cinema ads, premium cinema ads, cinema screen sizes
- [Station Average Price (SAP)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/station-average-price-sap/): Station Average Price (SAP) — Also known as: average price per spot, station rate, TV spot average, broadcast average price
- [Station Domination](https://connectmediagroup.uk/glossary/channels/radio-audio/station-domination/): Station Domination — Also known as: radio domination, station takeover, radio saturation, frequency stacking
- [Streaming Audio Ads](https://connectmediagroup.uk/glossary/channels/radio-audio/streaming-audio-ads/): Streaming Audio Ads — Also known as: digital audio ads, streamed audio advertising, music streaming ads, podcast ads, on-demand audio ads
- [Street Furniture](https://connectmediagroup.uk/glossary/channels/out-of-home/street-furniture/): Street Furniture — Also known as: street-level advertising, transit shelters, bus shelter advertising, outdoor furniture advertising, urban furniture ads
- [Target Audience Rating Point (TARP)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/target-audience-rating-point-tarp/): Target Audience Rating Point (TARP) — Also known as: TARP, target audience rating, demographic rating point
- [Television Rating Point (TVR)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/television-rating-point-tvr/): Television Rating Point (TVR) — Also known as: TVR, rating point, television rating, TV rating
- [Total Hours (Radio)](https://connectmediagroup.uk/glossary/channels/radio-audio/total-hours-radio/): Total Hours (Radio) — Also known as: Annual broadcast hours, Station hours, Total annual hours, Radio station hours, Broadcast hours
- [Trade Press Advertising](https://connectmediagroup.uk/glossary/channels/print-publishing/trade-press/trade-press-advertising/): Trade Press Advertising — Also known as: trade magazine advertising, industry publication advertising, B2B press advertising, specialist press, vertical media
- [Train Station Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/transit/train-station-advertising/): Train Station Advertising — Also known as: railway station advertising, train platform advertising, station poster advertising, rail advertising, commuter advertising
- [Transit Advertising](https://connectmediagroup.uk/glossary/channels/out-of-home/transit/transit-advertising/): Transit Advertising — Also known as: transport advertising, public transport advertising, transit ads, bus advertising, train advertising, underground advertising
- [Transmission Certificate](https://connectmediagroup.uk/glossary/channels/tv-broadcast/transmission-certificate/): Transmission Certificate — Also known as: transmission proof, broadcast certificate, airtime certificate, proof of transmission, transmission confirmation
- [Trim Size](https://connectmediagroup.uk/glossary/channels/print-publishing/trim-size/): Trim Size — Also known as: final trim size, finished size, page size, cut size, trimmed dimensions
- [TSA (Total Survey Area)](https://connectmediagroup.uk/guides/channels/radio-audio/tsa-total-survey-area/): TSA (Total Survey Area)
- [TV Cost Per Thousand (CPM)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/tv-cost-per-thousand-cpm/): TV Cost Per Thousand (CPM) — Also known as: CPM, cost per thousand, TV CPM, broadcast CPM, cost per mille
- [TV Reach & Frequency](https://connectmediagroup.uk/glossary/channels/tv-broadcast/tv-reach-frequency/): TV Reach & Frequency — Also known as: R&F, reach and frequency, TV metrics, broadcast reach, ad frequency, GRPs
- [TV Spot](https://connectmediagroup.uk/glossary/channels/tv-broadcast/tv-spot/): TV Spot — Also known as: TV commercial, television commercial, broadcast spot, 30-second spot, 60-second spot, ad break
- [TVR Delivery](https://connectmediagroup.uk/glossary/channels/tv-broadcast/tvr-delivery/): TVR Delivery — Also known as: TVR achievement, rating delivery, TVR performance, delivery against target
- [Two-Week Cycle (OOH)](https://connectmediagroup.uk/glossary/channels/out-of-home/two-week-cycle-ooh/): Two-Week Cycle (OOH) — Also known as: 14-day cycle, fortnightly cycle, OOH cycle, two-week booking period, bi-weekly OOH
- [Type Area](https://connectmediagroup.uk/glossary/channels/print-publishing/type-area/): Type Area — Also known as: live area, print area, safe area, image area, content area
- [Upfront Buying (TV)](https://connectmediagroup.uk/glossary/channels/tv-broadcast/upfront-buying-tv/): Upfront Buying (TV) — Also known as: TV upfront, upfront market, upfront advertising, upfront sales, advance TV buying, upfront deals
- [Video on Demand (VOD) Advertising](https://connectmediagroup.uk/glossary/channels/tv-broadcast/video-on-demand-vod-advertising/): Video on Demand (VOD) Advertising — Also known as: VOD ads, streaming video ads, connected TV advertising, OTT advertising, demand-side video advertising
- [Visibility Adjusted Contact (VAC)](https://connectmediagroup.uk/glossary/channels/out-of-home/visibility-adjusted-contact-vac/): Visibility Adjusted Contact (VAC) — Also known as: VAC, visibility-adjusted impressions, adjusted contact rating, viewable impressions OOH, visibility weighting
- [Wallscape](https://connectmediagroup.uk/glossary/channels/out-of-home/billboards/wallscape/): Wallscape — Also known as: building wraps, architectural billboards, facade advertising, large format outdoor, super-size billboards
- [Weekly Reach (Radio)](https://connectmediagroup.uk/glossary/channels/radio-audio/weekly-reach-radio/): Weekly Reach (Radio) — Also known as: weekly reach, radio weekly reach, weekly audience, reach per week, W1 reach

## Advertising fundamentals

*54 pages*

- [A/B Testing (Ads)](https://connectmediagroup.uk/guides/advertising/creative/ab-testing-ads/): A/B Testing (Ads)
- [A/B Testing (Website)](https://connectmediagroup.uk/guides/advertising/creative/ab-testing-website/): A/B Testing (Website)
- [Ad Exchange](https://connectmediagroup.uk/guides/advertising/buying/ad-exchange/): Ad Exchange
- [Ad Fatigue](https://connectmediagroup.uk/glossary/advertising/creative/ad-fatigue/): Ad Fatigue — Also known as: creative fatigue, banner blindness, ad wearout, creative burnout, audience fatigue
- [Ad Server](https://connectmediagroup.uk/glossary/advertising/buying/ad-server/): Ad Server — Also known as: ad serving platform, ad delivery server, ad management system, adserver
- [Affinity Audience](https://connectmediagroup.uk/glossary/advertising/audience/affinity-audience/): Affinity Audience — Also known as: interest-based targeting, behavioural audience, interest audience, affinity segments
- [Assisted Conversion](https://connectmediagroup.uk/glossary/advertising/metrics/assisted-conversion/): Assisted Conversion — Also known as: assisted conversions, multi-touch attribution, supporting conversion, assisted conversion value
- [Banner Blindness](https://connectmediagroup.uk/glossary/advertising/creative/banner-blindness/): Banner Blindness — Also known as: ad blindness, advertising blindness, banner ad blindness, selective attention to ads
- [Behavioural Targeting](https://connectmediagroup.uk/glossary/advertising/audience/behavioural-targeting/): Behavioural Targeting — Also known as: behavioural data targeting, interest-based targeting, online behaviour tracking, intent targeting
- [Bid Request / Bid Response](https://connectmediagroup.uk/glossary/advertising/buying/bid-request-bid-response/): Bid Request / Bid Response — Also known as: RTB request, bid, OpenRTB, ad request, impression opportunity
- [Bid Shading](https://connectmediagroup.uk/glossary/advertising/buying/bid-shading/): Bid Shading — Also known as: bid reduction, dynamic bid shading, bid optimization, shaded bidding
- [Click-Through Rate (CTR)](https://connectmediagroup.uk/glossary/advertising/metrics/click-through-rate/): CTR measures the percentage of people who click on your ad after seeing it, calculated as clicks divided by impressions. — Also known as: CTR, Click Through Rate
- [Click-Through Rate (CTR)](https://connectmediagroup.uk/guides/advertising/metrics/click-through-rate-ctr/): Click-Through Rate (CTR)
- [Contextual Targeting](https://connectmediagroup.uk/glossary/advertising/audience/contextual-targeting/): Contextual Targeting — Also known as: content-based targeting, contextual advertising, keyword targeting, site category targeting, content targeting
- [Contextual vs Behavioural](https://connectmediagroup.uk/glossary/advertising/audience/contextual-vs-behavioural/): Contextual vs Behavioural — Also known as: contextual advertising, behavioural advertising, contextual targeting, behavioural targeting, intent-based targeting, content-based targeting
- [Conversion Rate](https://connectmediagroup.uk/guides/advertising/metrics/conversion-rate/): Conversion Rate
- [Cost Per Acquisition (CPA)](https://connectmediagroup.uk/glossary/advertising/metrics/cost-per-acquisition-cpa/): Cost Per Acquisition (CPA) — Also known as: cost per action, CPA pricing, cost per conversion, acquisition cost
- [Cost Per Action (CPA) - What It Means & Why It Matters](https://connectmediagroup.uk/glossary/advertising/metrics/cost-per-action/): CPA is an advertising pricing model where you pay only when a user completes a specific action, such as a purchase, sign-up, or download. — Also known as: CPA, Cost Per Conversion, Cost Per Acquisition
- [Cost Per Click (CPC)](https://connectmediagroup.uk/glossary/advertising/metrics/cost-per-click-cpc/): Cost Per Click (CPC) — Also known as: Pay Per Click, PPC, Cost per click pricing, Click-based pricing, CPC bidding
- [Cost Per Click (CPC) Explained](https://connectmediagroup.uk/glossary/advertising/metrics/cost-per-click/): CPC is the amount you pay each time someone clicks on your online ad. It's a key metric for measuring the cost-efficiency of your advertising campaigns. — Also known as: CPC, Pay-Per-Click Cost, Cost Per Clickthrough
- [Cost Per Lead (CPL)](https://connectmediagroup.uk/glossary/advertising/metrics/cost-per-lead-cpl/): Cost Per Lead (CPL) — Also known as: CPL, cost per acquisition, CPA, lead cost, cost per prospect
- [Cost Per Mille (Digital CPM)](https://connectmediagroup.uk/guides/advertising/metrics/cost-per-mille-digital-cpm/): Cost Per Mille (Digital CPM)
- [CPM (Cost Per Mille): What It Means and Why It Matters](https://connectmediagroup.uk/glossary/advertising/metrics/cpm/): CPM is the cost you pay for every 1,000 ad impressions displayed to users, commonly used to price display and video advertising. — Also known as: Cost Per Mille, Cost Per Thousand, Cost Per Thousand Impressions, Mille
- [Custom Audience](https://connectmediagroup.uk/glossary/advertising/audience/custom-audience/): Custom Audience — Also known as: first-party audience, customer list targeting, lookalike audience, retargeting audience, CRM audience
- [Deal ID](https://connectmediagroup.uk/glossary/advertising/buying/deal-id/): Deal ID — Also known as: deal code, deal number, private marketplace ID, PMP ID, programmatic deal ID
- [Demand-Side Platform (DSP)](https://connectmediagroup.uk/glossary/advertising/buying/demand-side-platform-dsp/): Demand-Side Platform (DSP) — Also known as: DSP, demand side platform, programmatic buying platform, ad buying platform
- [Dynamic Creative Optimisation (DCO)](https://connectmediagroup.uk/glossary/advertising/creative/dynamic-creative-optimisation-dco/): Dynamic Creative Optimisation (DCO) — Also known as: Dynamic Creative, Automated Creative Optimisation, Personalised Creative, DCO technology
- [eCPM](https://connectmediagroup.uk/glossary/advertising/metrics/ecpm/): eCPM — Also known as: effective CPM, effective cost per mille, revenue per thousand impressions
- [Fill Rate](https://connectmediagroup.uk/glossary/advertising/metrics/fill-rate/): Fill Rate — Also known as: inventory fill rate, ad fill rate, sold inventory rate, impressions served ratio
- [First-Price vs Second-Price Auction](https://connectmediagroup.uk/glossary/advertising/buying/first-price-vs-second-price-auction/): First-Price vs Second-Price Auction — Also known as: first-price auction, second-price auction, Vickrey auction, sealed-bid auction, open auction, programmatic auction models
- [Frequency Capping](https://connectmediagroup.uk/glossary/advertising/audience/frequency-capping/): Frequency Capping — Also known as: ad frequency cap, impression cap, frequency limit, ad capping, frequency control
- [Header Bidding](https://connectmediagroup.uk/glossary/advertising/buying/header-bidding/): Header Bidding — Also known as: client-side bidding, parallel bidding, simultaneous bidding, header tag bidding
- [Impression Share](https://connectmediagroup.uk/glossary/advertising/metrics/impression-share/): Impression Share — Also known as: IS, search impression share, display impression share, ad impression share
- [In-Market Audience](https://connectmediagroup.uk/glossary/advertising/audience/in-market-audience/): In-Market Audience — Also known as: active researchers, purchase-intent audience, consideration stage audience, ready-to-buy audience
- [KPI (Key Performance Indicator)](https://connectmediagroup.uk/guides/advertising/metrics/kpi-key-performance-indicator/): KPI (Key Performance Indicator)
- [Lookalike Audience](https://connectmediagroup.uk/glossary/advertising/audience/lookalike-audience/): Lookalike Audience — Also known as: lookalike audiences, similar audiences, lookalike targeting, audience expansion
- [MRAID](https://connectmediagroup.uk/glossary/advertising/buying/mraid/): MRAID — Also known as: Mobile Rich Media Ad Interface Definitions, Rich Media Mobile Ads, Interactive Mobile Ads
- [Preferred Deal](https://connectmediagroup.uk/glossary/advertising/buying/preferred-deal/): Preferred Deal — Also known as: preferred deals, PD, private deals, reserved inventory, first look deals
- [Private Marketplace (PMP)](https://connectmediagroup.uk/glossary/advertising/buying/private-marketplace-pmp/): Private Marketplace (PMP) — Also known as: PMP, private auction, preferred deals, programmatic direct, closed auction
- [Programmatic Guaranteed](https://connectmediagroup.uk/glossary/advertising/buying/programmatic-guaranteed/): Programmatic Guaranteed — Also known as: PG, Programmatic Direct, Automated Guaranteed, Direct Programmatic, Programmatic Premium
- [Real-Time Bidding (RTB)](https://connectmediagroup.uk/glossary/advertising/buying/real-time-bidding-rtb/): Real-Time Bidding (RTB) — Also known as: programmatic bidding, automated bidding, RTB advertising, real time bidding
- [Retargeting](https://connectmediagroup.uk/glossary/advertising/audience/retargeting/): Retargeting — Also known as: remarketing, pixel-based retargeting, list-based retargeting, dynamic retargeting, audience retargeting
- [Return on Ad Spend](https://connectmediagroup.uk/glossary/advertising/metrics/roas/): ROAS measures how much revenue you generate for every pound spent on advertising. — Also known as: Ad spend ROI
- [Return on Ad Spend (ROAS)](https://connectmediagroup.uk/glossary/advertising/metrics/return-on-ad-spend-roas/): Return on Ad Spend (ROAS) — Also known as: ROAS, return on advertising spend, ad spend ROI, advertising efficiency ratio
- [Return on Investment (ROI)](https://connectmediagroup.uk/guides/advertising/metrics/return-on-investment-roi/): Return on Investment (ROI)
- [Rich Media Ad](https://connectmediagroup.uk/glossary/advertising/buying/rich-media-ad/): Rich Media Ad — Also known as: expandable ads, interactive ads, dynamic display ads, rich media banners, animated ads
- [Search Impression Share](https://connectmediagroup.uk/glossary/advertising/metrics/search-impression-share/): Search Impression Share — Also known as: impression share, IS, search IS, ad impression share, Google impression share
- [Supply Path Optimisation (SPO)](https://connectmediagroup.uk/glossary/advertising/buying/supply-path-optimisation-spo/): Supply Path Optimisation (SPO) — Also known as: SPO, supply path, path optimisation, ad path optimisation, supply chain optimisation
- [Supply-Side Platform (SSP)](https://connectmediagroup.uk/glossary/advertising/buying/supply-side-platform-ssp/): Supply-Side Platform (SSP) — Also known as: sell-side platform, publisher platform, ad exchange, inventory management platform
- [VAST Tag](https://connectmediagroup.uk/glossary/advertising/buying/vast-tag/): VAST Tag — Also known as: Video Ad Serving Template, VAST, VAST wrapper, VAST tag code, video ad tag
- [View-Through Conversion](https://connectmediagroup.uk/glossary/advertising/metrics/view-through-conversion/): View-Through Conversion — Also known as: VTC, view-through, post-view conversion, view conversion, assisted conversion
- [Viewability](https://connectmediagroup.uk/glossary/advertising/metrics/viewability/): Viewability — Also known as: ad viewability, viewable impressions, view-through rate, VTR, in-view, viewable percentage
- [VPAID Tag](https://connectmediagroup.uk/glossary/advertising/buying/vpaid-tag/): VPAID Tag — Also known as: Video Player Ad Interface Definition, VPAID ad tag, VPAID wrapper, interactive video tag
- [Win Rate](https://connectmediagroup.uk/glossary/advertising/metrics/win-rate/): Win Rate — Also known as: pitch win rate, bid win rate, conversion rate, success rate

## Marketing strategy

*27 pages*

- [Affiliate Marketing](https://connectmediagroup.uk/guides/marketing/digital/affiliate-marketing/): Affiliate Marketing
- [Brand Ambassador](https://connectmediagroup.uk/guides/marketing/branding/brand-ambassador/): Brand Ambassador
- [Brand Awareness](https://connectmediagroup.uk/glossary/marketing/branding/brand-awareness/): Brand Awareness — Also known as: brand recognition, brand recall, aided awareness, unaided awareness, top-of-mind awareness, TOMA
- [Brand Collateral](https://connectmediagroup.uk/glossary/marketing/branding/brand-collateral/): Brand Collateral — Also known as: brand assets, marketing collateral, brand materials, brand guidelines, brand identity kit
- [Brand Guidelines](https://connectmediagroup.uk/guides/marketing/branding/brand-guidelines/): Brand Guidelines
- [Brand Lift Study (Social)](https://connectmediagroup.uk/glossary/marketing/branding/brand-lift-study-social/): Brand Lift Study (Social) — Also known as: social media lift study, brand lift measurement, brand perception study, social lift analysis, brand health tracking
- [Brand Positioning](https://connectmediagroup.uk/glossary/marketing/strategy/brand-positioning/): Brand Positioning — Also known as: market positioning, brand differentiation, competitive positioning, value proposition, brand identity, market segmentation
- [Brand Strategy](https://connectmediagroup.uk/guides/marketing/strategy/brand-strategy/): Brand Strategy
- [Brand Voice](https://connectmediagroup.uk/glossary/marketing/branding/brand-voice/): Brand Voice — Also known as: brand personality, brand tone, brand tone of voice, brand communication style, brand messaging, vocal identity
- [Competitive Positioning: Define Your Market Advantage](https://connectmediagroup.uk/glossary/marketing/strategy/competitive-positioning/): Competitive positioning is how you differentiate your brand in the market to stand out from competitors and appeal to your target audience. — Also known as: Market Positioning, Brand Positioning, Competitive Strategy
- [Content Marketing](https://connectmediagroup.uk/guides/marketing/digital/content-marketing/): Content Marketing
- [Conversion Rate Optimisation (CRO)](https://connectmediagroup.uk/guides/marketing/digital/conversion-rate-optimisation-cro/): Conversion Rate Optimisation (CRO)
- [Customer Lifetime Value (CLV)](https://connectmediagroup.uk/glossary/marketing/strategy/customer-lifetime-value-clv/): Customer Lifetime Value (CLV) — Also known as: LTV, Lifetime Value, Customer Lifetime Value CLV, LCV, CLV metric
- [Email Marketing](https://connectmediagroup.uk/guides/marketing/digital/email-marketing/): Email Marketing
- [How to Build a Winning Market Positioning Strategy — A Step-by-Step Guide](https://connectmediagroup.uk/guides/marketing/strategy/how-to-build-a-winning-market-positioning-strategy-a-step-by-step-guide/): Learn to create a competitive market positioning strategy that resonates with your audience and sets your brand apart from competitors.
- [How to Segment and Target Your Ideal Customer Base — A Strategic Guide](https://connectmediagroup.uk/guides/marketing/strategy/how-to-segment-and-target-your-ideal-customer-base-a-strategic-guide/): Learn how to divide your market into meaningful segments and create targeted campaigns that resonate with your ideal customers. Step-by-step strategies for bett
- [Influencer Marketing](https://connectmediagroup.uk/guides/marketing/digital/influencer-marketing/): Influencer Marketing
- [Landing Page](https://connectmediagroup.uk/guides/marketing/digital/landing-page/): Landing Page
- [Landing Page Optimisation](https://connectmediagroup.uk/glossary/marketing/strategy/landing-page-optimisation/): Landing Page Optimisation — Also known as: landing page testing, conversion rate optimisation, CRO, page optimisation, landing page conversion
- [Market Segmentation: Breaking Your Audience Into Actionable Groups](https://connectmediagroup.uk/glossary/marketing/strategy/market-segmentation/): Market segmentation is the process of dividing a broad market into distinct groups of consumers with similar needs, behaviours, or characteristics. — Also known as: Customer Segmentation, Audience Segmentation, Demographic Segmentation
- [Marketing Funnel](https://connectmediagroup.uk/guides/marketing/strategy/marketing-funnel/): Marketing Funnel
- [Sales Funnel](https://connectmediagroup.uk/guides/marketing/strategy/sales-funnel/): Sales Funnel
- [Social Media Marketing](https://connectmediagroup.uk/guides/marketing/digital/social-media-marketing/): Social Media Marketing
- [Statistical Significance](https://connectmediagroup.uk/glossary/marketing/strategy/statistical-significance/): Statistical Significance — Also known as: p-value, statistical significance test, significance testing, hypothesis testing, confidence level
- [Tone of Voice](https://connectmediagroup.uk/glossary/marketing/branding/tone-of-voice/): Tone of Voice — Also known as: brand voice, communication style, brand personality, messaging tone, voice and tone
- [Value Proposition: Definition & Why It Matters in Marketing](https://connectmediagroup.uk/glossary/marketing/strategy/value-proposition/): A value proposition is a clear statement of the tangible results customers get from using your product or service. — Also known as: Unique Value Proposition, UVP, Customer Value Proposition, EVP
- [Visual Identity](https://connectmediagroup.uk/glossary/marketing/branding/visual-identity/): Visual Identity — Also known as: brand identity, visual branding, brand guidelines, design system, brand aesthetics

## Media buying process

*3 pages*

- [Insertion Order (IO): Your Guide to Media Buying Agreements](https://connectmediagroup.uk/glossary/media-buying/insertion-orders/insertion-order/): An Insertion Order is a formal agreement between an advertiser and media publisher that specifies ad placement details, pricing, and terms. — Also known as: IO, Ad insertion order, Media insertion order, Purchase order
- [Media Kit: What It Is and Why Publishers Use Them](https://connectmediagroup.uk/glossary/media-buying/media-kits/media-kit/): A media kit is a document publishers provide to advertisers outlining ad placements, pricing, audience data, and specifications available on their platform. — Also known as: Rate card, Media package, Advertising rate sheet, Publisher kit
- [Rate Card](https://connectmediagroup.uk/glossary/media-buying/rate-cards/rate-card/): A rate card is a document listing media outlet prices and specifications for advertising placements and packages. — Also known as: Media Rate Card, Advertising Rate Card, Price Card

## Analytics, measurement & attribution

*38 pages*

- [Audio Pixel](https://connectmediagroup.uk/glossary/analytics/tracking/audio-pixel/): Audio Pixel — Also known as: audio tracking pixel, audio pixel tracking, audio conversion pixel, audio measurement pixel
- [Conversion API (CAPI)](https://connectmediagroup.uk/glossary/analytics/tracking/conversion-api-capi/): Conversion API (CAPI) — Also known as: Facebook Conversion API, Server-side tracking, CAPI, Meta Conversion API, Backend tracking
- [Conversion Rate: Definition & How to Calculate It](https://connectmediagroup.uk/glossary/analytics/web-analytics/conversion-rate/): Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or submitting a form. — Also known as: CR, Conversion %, Conversion Percentage
- [Conversion Tracking](https://connectmediagroup.uk/glossary/analytics/tracking/conversion-tracking/): Conversion Tracking — Also known as: conversion tracking code, conversion pixel, goal tracking, event tracking, conversion tagging, analytics tracking
- [Core Web Vitals](https://connectmediagroup.uk/glossary/analytics/web-analytics/core-web-vitals/): Core Web Vitals — Also known as: CWV, Web Vitals, Core Web Vitals metrics, page experience signals
- [Cumulative Layout Shift (CLS)](https://connectmediagroup.uk/glossary/analytics/web-analytics/cumulative-layout-shift-cls/): Cumulative Layout Shift (CLS) — Also known as: CLS, visual stability, layout instability, page shift, visual shift metric
- [Data Layer](https://connectmediagroup.uk/glossary/analytics/tracking/data-layer/): Data Layer — Also known as: data layer implementation, GTM data layer, datalayer, analytics data layer, custom data object
- [Data-Driven Attribution (DDA)](https://connectmediagroup.uk/glossary/analytics/attribution/data-driven-attribution-dda/): Data-Driven Attribution (DDA) — Also known as: algorithmic attribution, machine learning attribution, multi-touch attribution, data-driven model
- [Enhanced Conversions](https://connectmediagroup.uk/glossary/analytics/tracking/enhanced-conversions/): Enhanced Conversions — Also known as: Enhanced Conversion Tracking, ECT, First-party data conversion tracking, Google Enhanced Conversions
- [First Input Delay (FID)](https://connectmediagroup.uk/glossary/analytics/web-analytics/first-input-delay-fid/): First Input Delay (FID) — Also known as: FID, input delay, interaction delay, first interaction delay
- [Footfall Attribution](https://connectmediagroup.uk/glossary/analytics/attribution/footfall-attribution/): Footfall Attribution — Also known as: offline attribution, store visit attribution, location-based attribution, foot traffic attribution, in-store attribution
- [Google Analytics 4 (GA4)](https://connectmediagroup.uk/guides/analytics/web-analytics/google-analytics-4-ga4/): Google Analytics 4 (GA4)
- [Google Tag Manager (GTM)](https://connectmediagroup.uk/guides/analytics/tracking/google-tag-manager-gtm/): Google Tag Manager (GTM)
- [Heatmap](https://connectmediagroup.uk/guides/analytics/web-analytics/heatmap/): Heatmap
- [Holdout Group](https://connectmediagroup.uk/glossary/analytics/attribution/holdout-group/): Holdout Group — Also known as: control group, test control group, incrementality test group, holdout panel
- [How to Set Up and Interpret Website Analytics in GA4 — A Beginner's Guide](https://connectmediagroup.uk/guides/analytics/web-analytics/how-to-set-up-and-interpret-website-analytics-in-ga4-a-beginners-guide/): Learn how to install GA4, understand key metrics like sessions and bounce rate, and use data to improve your marketing decisions with this step-by-step guide.
- [How to Track Sessions and Bounce Rate in GA4 — A Beginner's Guide](https://connectmediagroup.uk/guides/analytics/web-analytics/how-to-track-sessions-and-bounce-rate-in-ga4-a-beginners-guide/): Learn how to monitor sessions and bounce rate in Google Analytics 4. Understand what these metrics mean and how to use them to improve your website performance.
- [Incrementality Testing](https://connectmediagroup.uk/glossary/analytics/attribution/incrementality-testing/): Incrementality Testing — Also known as: incremental testing, incrementality studies, lift testing, causal testing, true lift measurement
- [Interaction to Next Paint (INP)](https://connectmediagroup.uk/glossary/analytics/web-analytics/interaction-to-next-paint-inp/): Interaction to Next Paint (INP) — Also known as: INP, responsiveness metric, interaction latency, next paint metric
- [Largest Contentful Paint (LCP)](https://connectmediagroup.uk/glossary/analytics/web-analytics/largest-contentful-paint-lcp/): Largest Contentful Paint (LCP) — Also known as: LCP, page load speed, visual completeness, content loading performance
- [Lift Study](https://connectmediagroup.uk/glossary/analytics/attribution/lift-study/): Lift Study — Also known as: incremental lift, lift test, incremental testing, brand lift study, sales lift
- [Meta Tags](https://connectmediagroup.uk/glossary/analytics/tracking/meta-tags/): Meta Tags — Also known as: HTML meta tags, metadata tags, meta elements, SEO meta tags, open graph tags, og tags
- [Modelled Conversions](https://connectmediagroup.uk/glossary/analytics/attribution/modelled-conversions/): Modelled Conversions — Also known as: modeled conversions, algorithmic attribution, estimated conversions, data-driven attribution, machine learning attribution
- [Multi-Touch Attribution](https://connectmediagroup.uk/glossary/analytics/attribution/multi-touch-attribution/): Multi-Touch Attribution — Also known as: MTA, multi-touch model, multi-channel attribution, full-funnel attribution, cross-channel attribution
- [Page Speed Optimisation](https://connectmediagroup.uk/glossary/analytics/web-analytics/page-speed-optimisation/): Page Speed Optimisation — Also known as: site speed optimization, website speed optimization, page load speed, web performance optimization, Core Web Vitals, LCP
- [Page Views: Understanding Your Website Traffic Metric](https://connectmediagroup.uk/glossary/analytics/web-analytics/page-views/): Page views measure the total number of times a page is loaded by visitors, a fundamental metric for understanding website traffic and engagement. — Also known as: PV, Page Impressions, Pageviews
- [Pixel Fire](https://connectmediagroup.uk/glossary/analytics/tracking/pixel-fire/): Pixel Fire — Also known as: pixel fire platform, pixel fire exchange, programmatic ad platform, real-time bidding platform
- [Server-Side Tracking](https://connectmediagroup.uk/glossary/analytics/tracking/server-side-tracking/): Server-Side Tracking — Also known as: server-side tagging, first-party server tracking, server-side measurement, SST
- [Session Recording](https://connectmediagroup.uk/glossary/analytics/web-analytics/session-recording/): Session Recording — Also known as: session replay, user session recording, website replay, session playback, digital session recording
- [SKAdNetwork (SKAN)](https://connectmediagroup.uk/glossary/analytics/attribution/skadnetwork-skan/): SKAdNetwork (SKAN) — Also known as: SKAdNetwork, SKAN, Apple SKAdNetwork, SK Ad Network
- [Social Media Analytics](https://connectmediagroup.uk/glossary/analytics/reporting/social-media-analytics/): Social Media Analytics — Also known as: social analytics, social media metrics, social media reporting, social listening, engagement analytics, social ROI measurement
- [Social Media Audit](https://connectmediagroup.uk/glossary/analytics/reporting/social-media-audit/): Social Media Audit — Also known as: social media analysis, social audit, SM audit, social media assessment, channel audit
- [Social Media ROI](https://connectmediagroup.uk/glossary/analytics/reporting/social-media-roi/): Social Media ROI — Also known as: social media return on investment, SMROI, social ROI, social media performance metrics, social media conversion tracking
- [Social Sentiment Analysis](https://connectmediagroup.uk/glossary/analytics/reporting/social-sentiment-analysis/): Social Sentiment Analysis — Also known as: sentiment monitoring, social listening, brand sentiment tracking, opinion mining, sentiment measurement
- [Time to First Byte (TTFB)](https://connectmediagroup.uk/glossary/analytics/web-analytics/time-to-first-byte-ttfb/): Time to First Byte (TTFB) — Also known as: TTFB, first byte time, server response time, backend latency
- [TV Attribution](https://connectmediagroup.uk/glossary/analytics/attribution/tv-attribution/): TV Attribution — Also known as: television attribution, TV tracking, broadcast attribution, cross-screen attribution, TV-to-online attribution
- [User Engagement in Web Analytics](https://connectmediagroup.uk/glossary/analytics/web-analytics/user-engagement/): User engagement measures how actively visitors interact with your website or app, including clicks, time spent, and actions taken. — Also known as: Engagement Rate, Engagement Metrics, User Activity
- [UTM Parameters](https://connectmediagroup.uk/glossary/analytics/tracking/utm-parameters/): UTM Parameters — Also known as: UTM tags, UTM codes, campaign parameters, tracking parameters, Google Analytics parameters

## UK industry regulation & compliance

*33 pages*

- [Ad Fraud](https://connectmediagroup.uk/glossary/industry/standards/ad-fraud/): Ad Fraud — Also known as: ad fraud detection, invalid traffic, IVT, bot traffic, click fraud, impression fraud
- [Ad Verification](https://connectmediagroup.uk/glossary/industry/standards/ad-verification/): Ad Verification — Also known as: ad quality verification, brand safety verification, viewability verification, ad fraud detection, invalid traffic detection, IVT
- [Ads.txt](https://connectmediagroup.uk/glossary/industry/standards/adstxt/): Ads.txt — Also known as: ads.txt file, Authorised Digital Sellers, ads.txt standard, publisher inventory verification
- [App Tracking Transparency (ATT)](https://connectmediagroup.uk/glossary/industry/data-privacy/app-tracking-transparency-att/): App Tracking Transparency (ATT) — Also known as: ATT framework, Apple App Tracking Transparency, app tracking permission, iOS tracking consent
- [ASA (Advertising Standards Authority)](https://connectmediagroup.uk/glossary/industry/uk-regulation/advertising-standards-authority/): The ASA is the independent regulator of advertising in the UK, ensuring ads are legal, decent, honest and truthful across all media. — Also known as: ASA, Advertising Standards
- [BARB Ratings](https://connectmediagroup.uk/glossary/industry/uk-regulation/barb-ratings/): BARB Ratings — Also known as: BARB, Broadcasters' Audience Research Board, BARB data, TV ratings, audience ratings
- [BCAP (Broadcast Committee of Advertising Practice)](https://connectmediagroup.uk/glossary/industry/uk-regulation/bcap/): BCAP is the UK regulatory body that sets and enforces advertising standards for TV, radio, and on-demand services. — Also known as: Broadcast Committee of Advertising Practice
- [Brand Safety](https://connectmediagroup.uk/glossary/industry/standards/brand-safety/): Brand Safety — Also known as: ad safety, brand suitability, contextual safety, brand protection, safe placements, brand-safe inventory
- [CAP (Committee of Advertising Practice)](https://connectmediagroup.uk/glossary/industry/uk-regulation/cap/): CAP is the UK's self-regulatory body that creates and enforces the advertising codes governing non-broadcast media. — Also known as: Committee of Advertising Practice
- [Clean Room (Data)](https://connectmediagroup.uk/guides/industry/data-privacy/clean-room-data/): Clean Room (Data)
- [Clearcast](https://connectmediagroup.uk/glossary/industry/uk-regulation/clearcast/): Clearcast — Also known as: advertising clearance, broadcast clearance, Clearcast clearance, commercial approval UK
- [Click Fraud](https://connectmediagroup.uk/glossary/industry/standards/click-fraud/): Click Fraud — Also known as: ad fraud, invalid traffic, bot clicks, artificial clicks, click manipulation
- [Consent Management Platform (CMP)](https://connectmediagroup.uk/glossary/industry/data-privacy/consent-management-platform-cmp/): Consent Management Platform (CMP) — Also known as: consent management platform, cookie consent tool, consent solution, privacy consent software, GDPR consent management
- [Consent Mode v2](https://connectmediagroup.uk/glossary/industry/data-privacy/consent-mode-v2/): Consent Mode v2 — Also known as: CM v2, Google Consent Mode v2, Consent Mode 2.0
- [Content Security Policy (CSP)](https://connectmediagroup.uk/glossary/industry/data-privacy/content-security-policy-csp/): Content Security Policy (CSP) — Also known as: CSP, Content Security Policy header, CSP directive, security policy
- [Cookie Consent](https://connectmediagroup.uk/glossary/industry/data-privacy/cookie-consent/): Cookie Consent — Also known as: cookie banner, consent banner, cookie notice, cookie popup, GDPR consent, cookie compliance
- [Cookie Syncing](https://connectmediagroup.uk/glossary/industry/data-privacy/cookie-syncing/): Cookie Syncing — Also known as: ID syncing, pixel syncing, audience syncing, cross-platform ID matching, user ID matching
- [Data Management Platform (DMP)](https://connectmediagroup.uk/glossary/industry/data-privacy/data-management-platform-dmp/): Data Management Platform (DMP) — Also known as: DMP, data management, audience data platform, data collection platform, first-party data platform
- [DKIM / SPF / DMARC](https://connectmediagroup.uk/glossary/industry/data-privacy/dkim-spf-dmarc/): DKIM / SPF / DMARC — Also known as: Email authentication, DKIM signing, SPF records, DMARC policy, Domain authentication, Email verification protocols
- [Film Classification (BBFC Rating)](https://connectmediagroup.uk/glossary/industry/uk-regulation/film-classification-bbfc-rating/): Film Classification (BBFC Rating) — Also known as: BBFC rating, British Board of Film Classification, film certification, age rating, U PG 12A 15 18 rating, film classification certificate
- [First-Party Data](https://connectmediagroup.uk/glossary/industry/data-privacy/first-party-data/): First-Party Data — Also known as: owned data, direct data, customer data, zero-party data
- [IAB Podcast Measurement Guidelines](https://connectmediagroup.uk/glossary/industry/uk-regulation/iab-podcast-measurement-guidelines/): IAB Podcast Measurement Guidelines — Also known as: IAB Podcast Measurement, Podcast Measurement Standards, IAB Podcast Guidelines, Podcast Audience Measurement, IAB Standards
- [Invalid Traffic (IVT)](https://connectmediagroup.uk/glossary/industry/standards/invalid-traffic-ivt/): Invalid Traffic (IVT) — Also known as: bot traffic, fake traffic, non-human traffic, ad fraud, click fraud, IVT detection
- [Minutage Cap (Ofcom)](https://connectmediagroup.uk/glossary/industry/uk-regulation/minutage-cap-ofcom/): Minutage Cap (Ofcom) — Also known as: advertising minutage limits, Ofcom advertising caps, UK TV advertising limits, commercial airtime restrictions, spot minutage cap
- [NRS (National Readership Survey)](https://connectmediagroup.uk/guides/industry/uk-regulation/nrs-national-readership-survey/): NRS (National Readership Survey)
- [PAMCo](https://connectmediagroup.uk/glossary/industry/uk-regulation/pamco/): PAMCo — Also known as: Publishers Audience Measurement Company, Pamco UK, audience measurement, print circulation data
- [RAJAR Ratings](https://connectmediagroup.uk/glossary/industry/uk-regulation/rajar-ratings/): RAJAR Ratings — Also known as: Radio Joint Audience Research, RAJAR data, radio ratings, UK radio audience measurement
- [Sellers.json](https://connectmediagroup.uk/glossary/industry/standards/sellersjson/): Sellers.json — Also known as: sellers.json file, Ads.txt for sellers, seller declaration file, publisher inventory declaration
- [SupplyChain Object](https://connectmediagroup.uk/glossary/industry/standards/supplychain-object/): SupplyChain Object — Also known as: SCO, supply chain transparency, ads.txt, sellers.json, supply path optimization
- [TCF 2.0 (Transparency & Consent Framework)](https://connectmediagroup.uk/glossary/industry/data-privacy/tcf-20-transparency-consent-framework/): TCF 2.0 (Transparency & Consent Framework) — Also known as: Transparency and Consent Framework, IAB Europe TCF, TCF 2.0 framework, consent management platform, CMP
- [Third-Party Cookies](https://connectmediagroup.uk/glossary/industry/data-privacy/third-party-cookies/): Third-Party Cookies — Also known as: 3rd-party cookies, tracking cookies, cross-domain cookies, third party tracking
- [Unified ID 2.0](https://connectmediagroup.uk/glossary/industry/data-privacy/unified-id-20/): Unified ID 2.0 — Also known as: UID2, Unified ID, The Trade Desk Unified ID, cookieless identity, first-party identity solution
- [Website Cookie](https://connectmediagroup.uk/glossary/industry/data-privacy/website-cookie/): Website Cookie — Also known as: HTTP cookie, browser cookie, tracking cookie, first-party cookie, third-party cookie, persistent cookie

## AI in marketing and advertising

*103 pages*

- [AI A/B Testing in Advertising](https://connectmediagroup.uk/glossary/ai/ai-ab-testing/): AI A/B testing uses machine learning to automate experiment design, analysis, and optimization of ad campaigns beyond traditional statistical methods. — Also known as: Automated A/B Testing, Machine Learning Testing, Intelligent Split Testing, AI-Powered Experimentation
- [AI Assistant](https://connectmediagroup.uk/glossary/ai/ai-assistant/): Software powered by artificial intelligence designed to understand and respond to user requests, automate tasks, and provide intelligent recommendations. — Also known as: Artificial Intelligence Assistant, AI Chatbot, Virtual Assistant, Intelligent Assistant
- [AI Bias in Advertising: What It Is and Why It Matters](https://connectmediagroup.uk/glossary/ai/ai-bias/): AI bias occurs when machine learning models produce systematically prejudiced results against certain groups, often due to skewed training data. — Also known as: Algorithmic bias, Machine learning bias, AI fairness, Discriminatory AI
- [AI Chatbot: Intelligent Conversational Tools for Marketing](https://connectmediagroup.uk/glossary/ai/ai-chatbot/): An AI-powered software that simulates human conversation to engage customers, answer questions, and automate support interactions. — Also known as: Chatbot, Conversational AI, Virtual assistant, Chat AI
- [AI Compliance in Advertising](https://connectmediagroup.uk/glossary/ai/ai-compliance/): AI compliance ensures artificial intelligence systems in advertising meet legal, ethical, and industry standards while protecting consumer privacy. — Also known as: Algorithmic compliance, AI governance, Machine learning compliance, Responsible AI
- [AI Content Generation in Advertising](https://connectmediagroup.uk/glossary/ai/ai-content-generation/): AI content generation uses machine learning to automatically create marketing copy, visuals, and ad creatives at scale and speed. — Also known as: Generative AI, AI copywriting, Machine-generated content, Automated content creation
- [AI Copywriting](https://connectmediagroup.uk/glossary/ai/ai-copywriting/): AI copywriting uses machine learning algorithms to generate marketing copy, ad text, and content automatically, saving time and improving consistency. — Also known as: Artificial Intelligence Copywriting, AI-Generated Copy, Machine Learning Copy, Automated Copywriting
- [AI Email Marketing: Intelligent Automation for Better Results](https://connectmediagroup.uk/glossary/ai/ai-email-marketing/): AI email marketing uses machine learning to automate, personalise, and optimise email campaigns at scale for better engagement and ROI. — Also known as: Artificial Intelligence Email Marketing, Machine Learning Email Campaigns, Intelligent Email Automation, AI-Powered Email
- [AI Governance in Advertising](https://connectmediagroup.uk/glossary/ai/ai-governance/): AI governance is the set of policies, processes, and controls organisations establish to manage artificial intelligence systems responsibly and compliantly. — Also known as: AI governance framework, Algorithmic governance, AI compliance, AI oversight
- [AI Hallucination: When AI Makes Things Up](https://connectmediagroup.uk/glossary/ai/ai-hallucination/): AI hallucination occurs when artificial intelligence generates false, misleading, or fabricated information that appears plausible but isn't grounded in reality — Also known as: Hallucination, AI confabulation, Model hallucination, False generation
- [AI Literacy in Advertising & Marketing](https://connectmediagroup.uk/glossary/ai/ai-literacy/): AI literacy is the ability to understand, evaluate, and effectively use artificial intelligence tools and concepts in marketing and business decisions. — Also known as: Artificial Intelligence Literacy, AI Competency, AI Understanding
- [AI Personalisation in Advertising](https://connectmediagroup.uk/glossary/ai/ai-personalisation/): Using artificial intelligence to deliver customised content, products, and experiences to individual users based on their behaviour, preferences, and data. — Also known as: Artificial Intelligence Personalisation, Machine Learning Personalisation, Dynamic Content Personalisation, AI-Driven Personalisation
- [AI Scheduling in Advertising](https://connectmediagroup.uk/glossary/ai/ai-scheduling/): AI scheduling uses machine learning to automatically optimize when and where ads run for maximum performance and efficiency. — Also known as: Automated ad scheduling, Machine learning scheduling, Intelligent bid scheduling, Dynamic scheduling
- [AI SDK: Software Development Kit for Artificial Intelligence](https://connectmediagroup.uk/glossary/ai/ai-sdk/): An AI SDK is a software toolkit that enables developers and marketers to integrate artificial intelligence capabilities into applications without building from — Also known as: Artificial Intelligence Software Development Kit, AI development kit
- [API Key](https://connectmediagroup.uk/glossary/ai/api-key/): A unique code that grants secure access to an API, allowing your marketing tools to communicate and share data automatically. — Also known as: API Secret, Access Token, Authentication Key
- [Attention Mechanism in AI Advertising](https://connectmediagroup.uk/glossary/ai/attention-mechanism/): A computational technique that allows AI models to focus on the most relevant parts of data when making predictions or decisions. — Also known as: Self-attention, Transformer attention, Neural attention
- [Automated Reporting in Advertising](https://connectmediagroup.uk/glossary/ai/automated-reporting/): Automated reporting uses AI to generate marketing performance reports without manual data collection, saving time and improving accuracy. — Also known as: Auto-reporting, Automated Analytics, AI-powered reporting, Dynamic reporting
- [Backpropagation: How AI Models Learn from Mistakes](https://connectmediagroup.uk/glossary/ai/backpropagation/): Backpropagation is the algorithm that trains neural networks by calculating errors and adjusting weights to improve predictions. — Also known as: Backward propagation, Backprop, Error backpropagation
- [Benchmark in AI-Powered Advertising](https://connectmediagroup.uk/glossary/ai/benchmark/): A benchmark is a reference point or standard used to measure and compare the performance of AI campaigns, models, or strategies against historical data or indus — Also known as: Performance benchmark, Industry benchmark, KPI benchmark
- [Chain of Thought Prompting](https://connectmediagroup.uk/glossary/ai/chain-of-thought-prompting/): A prompting technique that encourages AI models to break down complex problems into sequential reasoning steps before providing answers. — Also known as: CoT prompting, Chain-of-thought reasoning, Step-by-step prompting
- [Claude AI: The Assistant Transforming Marketing and Media Planning](https://connectmediagroup.uk/glossary/ai/claude-ai/): Claude is an AI assistant created by Anthropic that helps marketers automate content creation, analyse data, and streamline campaign planning. — Also known as: Claude, Anthropic Claude, Claude language model
- [Cloud GPU](https://connectmediagroup.uk/glossary/ai/cloud-gpu/): A graphics processor accessed remotely via the internet, enabling AI model training and data processing without expensive local hardware. — Also known as: Graphics Processing Unit in the Cloud, GPU-as-a-Service, Remote GPU, Cloud-based GPU computing
- [Conversational Marketing: Real-Time Customer Engagement](https://connectmediagroup.uk/glossary/ai/conversational-marketing/): Real-time, one-to-one communication between brands and customers using chatbots, messaging apps, and live chat to guide purchasing decisions. — Also known as: Chat marketing, Conversational AI, Live chat marketing, Chatbot marketing
- [CUDA: GPU Computing for AI in Advertising](https://connectmediagroup.uk/glossary/ai/cuda/): CUDA is NVIDIA's parallel computing platform that accelerates AI and machine learning tasks used in programmatic advertising and audience targeting. — Also known as: Compute Unified Device Architecture, NVIDIA CUDA
- [Customer Segmentation AI](https://connectmediagroup.uk/glossary/ai/customer-segmentation-ai/): AI technology that automatically groups customers into distinct segments based on behavior, demographics, and preferences for targeted marketing. — Also known as: AI-powered segmentation, Machine learning segmentation, Automated audience segmentation, Predictive customer segmentation
- [Data Labelling in Advertising](https://connectmediagroup.uk/glossary/ai/data-labelling/): Data labelling is the process of identifying and marking raw data to train AI models used in advertising targeting and optimization. — Also known as: Data Annotation, Data Tagging, Ground Truth Labelling
- [Dataset in AI and Advertising](https://connectmediagroup.uk/glossary/ai/dataset/): A collection of structured data used to train, test, and validate artificial intelligence models in advertising and marketing applications. — Also known as: Training data, Data collection, Data set
- [Diffusion Model](https://connectmediagroup.uk/glossary/ai/diffusion-model/): An AI technique that generates images by gradually removing noise from random data, used in creative advertising and content generation. — Also known as: Diffusion Models, Text-to-Image Diffusion, Latent Diffusion
- [Dynamic Creative Optimisation](https://connectmediagroup.uk/glossary/ai/dynamic-creative-optimisation/): AI-powered technology that automatically tests and optimises ad creative elements in real-time to maximise campaign performance. — Also known as: DCO, Dynamic Creative Optimization, Dynamic creative delivery
- [Edge AI in Advertising: Real-Time Intelligence at the Source](https://connectmediagroup.uk/glossary/ai/edge-ai/): Edge AI processes data and runs machine learning models on devices or servers near the data source, rather than in the cloud. — Also known as: Edge Artificial Intelligence, On-device AI, Distributed AI
- [Embeddings in AI and Advertising](https://connectmediagroup.uk/glossary/ai/embeddings/): Embeddings are numerical representations of words, images, or concepts that AI systems use to understand meaning and relationships. — Also known as: Vector embeddings, Semantic embeddings, Neural embeddings
- [Explainable AI in Advertising](https://connectmediagroup.uk/glossary/ai/explainable-ai/): Explainable AI makes machine learning decisions transparent and understandable to humans, crucial for media buying trust and compliance. — Also known as: XAI, Interpretable AI, Transparent AI, AI Explainability
- [Few-Shot Learning in AI Marketing](https://connectmediagroup.uk/glossary/ai/few-shot-learning/): Few-shot learning enables AI models to learn from just a handful of examples rather than massive datasets, making rapid adaptation possible in advertising. — Also known as: Few-shot prompting, In-context learning, Few-shot adaptation
- [Fine-Tuning in AI for Advertising](https://connectmediagroup.uk/glossary/ai/fine-tuning/): Fine-tuning is the process of adjusting a pre-trained AI model with new data to improve its performance for specific advertising tasks. — Also known as: Model fine-tuning, Transfer learning, Adaptation
- [Foundation Model](https://connectmediagroup.uk/glossary/ai/foundation-model/): A large-scale AI model trained on vast amounts of data, capable of performing multiple tasks without task-specific retraining. — Also known as: Large Language Model, LLM, Base Model, General-purpose AI model
- [Function Calling in AI](https://connectmediagroup.uk/glossary/ai/function-calling/): Function calling enables AI models to interact with external systems by requesting specific actions or data retrieval through structured outputs. — Also known as: Tool Use, API Calling, Function Invocation, Structured Output
- [Google Gemini: AI-Powered Advertising and Content Creation](https://connectmediagroup.uk/glossary/ai/google-gemini/): Google Gemini is an advanced AI model that can process text, images, video, and audio to help with content creation, analysis, and advertising optimization. — Also known as: Gemini AI, Google's multimodal AI, Gemini model
- [GPU (Graphics Processing Unit) in AI Advertising](https://connectmediagroup.uk/glossary/ai/gpu/): A specialized processor designed to handle parallel computations, essential for training AI models and processing large datasets in advertising. — Also known as: Graphics Processing Unit, Graphics card, CUDA, Tensor core
- [How to Master Prompt Engineering for Better AI Results in Marketing](https://connectmediagroup.uk/guides/ai/how-to-master-prompt-engineering-for-better-ai-results-in-marketing/): Learn prompt engineering techniques to get better AI outputs for marketing campaigns, content creation, and advertising strategy.
- [How to Use AI Chatbots in Your Marketing Strategy — A Practical Guide](https://connectmediagroup.uk/guides/ai/how-to-use-ai-chatbots-in-your-marketing-strategy-a-practical-guide/): Learn how to implement AI chatbots for customer service, lead generation, and marketing automation. A step-by-step guide for business owners and marketing manag
- [How to Use ChatGPT for Marketing and Advertising — A Practical Guide](https://connectmediagroup.uk/guides/ai/how-to-use-chatgpt-for-marketing-and-advertising-a-practical-guide/): Learn how to leverage ChatGPT for content creation, ad copywriting, audience research, and campaign planning. Practical tips for marketing managers and business
- [How to Use Claude AI for Marketing and Advertising Tasks](https://connectmediagroup.uk/guides/ai/how-to-use-claude-ai-for-marketing-and-advertising-tasks/): Learn how to leverage Claude AI to streamline marketing workflows, create content, analyze data, and improve advertising campaigns with practical examples.
- [How to Use DALL-E for Marketing and Advertising — A Practical Guide](https://connectmediagroup.uk/guides/ai/how-to-use-dall-e-for-marketing-and-advertising-a-practical-guide/): Learn how to leverage DALL-E AI image generation for creating marketing visuals, ad creatives, and social media content without expensive design tools.
- [How to Use Generative AI in Your Marketing and Advertising Campaigns](https://connectmediagroup.uk/guides/ai/how-to-use-generative-ai-in-your-marketing-and-advertising-campaigns/): Learn how to leverage generative AI for content creation, audience targeting, and campaign optimization. A practical guide for marketing managers and business o
- [How to Use Google Gemini for Marketing and Advertising — A Practical Guide](https://connectmediagroup.uk/guides/ai/how-to-use-google-gemini-for-marketing-and-advertising-a-practical-guide/): Learn how to leverage Google Gemini AI to streamline marketing tasks, generate content, and improve campaign performance. A step-by-step guide for marketers.
- [How to Use Jasper AI for Marketing Content — A Beginner's Guide](https://connectmediagroup.uk/guides/ai/how-to-use-jasper-ai-for-marketing-content-a-beginners-guide/): Learn how to leverage Jasper AI to create marketing copy, social media content, and ad campaigns faster. Step-by-step guide for marketing managers.
- [How to Use Microsoft Copilot for Your Marketing Strategy — A Practical Guide](https://connectmediagroup.uk/guides/ai/how-to-use-microsoft-copilot-for-your-marketing-strategy-a-practical-guide/): Learn how to leverage Microsoft Copilot to streamline marketing tasks, generate content ideas, and boost campaign efficiency. Essential guide for modern markete
- [How to Use Midjourney for Your Marketing Campaigns — A Beginner's Guide](https://connectmediagroup.uk/guides/ai/how-to-use-midjourney-for-your-marketing-campaigns-a-beginners-guide/): Learn how to use Midjourney AI to create stunning visuals for ads, social media, and marketing materials without hiring expensive designers.
- [How to Use Perplexity AI for Marketing Research and Campaign Planning](https://connectmediagroup.uk/guides/ai/how-to-use-perplexity-ai-for-marketing-research-and-campaign-planning/): Learn how to leverage Perplexity AI for faster market research, competitor analysis, and data-driven marketing decisions without leaving your browser.
- [How to Use RAG (Retrieval-Augmented Generation) in Your Marketing Strategy](https://connectmediagroup.uk/guides/ai/how-to-use-rag-retrieval-augmented-generation-in-your-marketing-strategy/): Learn how Retrieval-Augmented Generation enhances AI-powered marketing. Discover practical applications for personalised campaigns, content creation, and custom
- [How to Use Stable Diffusion for Marketing and Ad Creative — A Beginner's Guide](https://connectmediagroup.uk/guides/ai/how-to-use-stable-diffusion-for-marketing-and-ad-creative-a-beginners-guide/): Learn how to generate professional ad creative, product images, and marketing assets using Stable Diffusion AI. Step-by-step guide for marketing teams.
- [Hugging Face: AI Model Hub for Marketing & Advertising](https://connectmediagroup.uk/glossary/ai/hugging-face/): Hugging Face is an open-source AI platform providing pre-built language models and tools for natural language processing tasks in marketing applications. — Also known as: HuggingFace, Hugging Face Hub, Transformers library
- [Jasper AI: AI-Powered Content Generation for Marketing](https://connectmediagroup.uk/glossary/ai/jasper-ai/): Jasper AI is an artificial intelligence writing tool that generates marketing copy, social media content, and ad text at scale using natural language processing — Also known as: Jasper, Jasper Content AI, AI copywriting tool
- [Large Language Model (LLM): Understanding AI's Conversational Engine](https://connectmediagroup.uk/glossary/ai/large-language-model/): An AI system trained on vast amounts of text data to understand and generate human language, powering tools like ChatGPT and marketing automation. — Also known as: LLM, Language Model, Neural Language Model, Foundation Model
- [Latency in AI and Advertising Technology](https://connectmediagroup.uk/glossary/ai/latency/): Latency is the delay between a request and response in ad tech systems, critical for real-time bidding and user experience. — Also known as: Response time, Processing delay, Lag
- [Latent Space in AI Advertising](https://connectmediagroup.uk/glossary/ai/latent-space/): A high-dimensional mathematical space where AI models compress and represent complex data patterns in simplified, learnable forms. — Also known as: Embedding space, Feature space, Representation space, Vector space
- [LLAMA: Large Language Model Meta AI](https://connectmediagroup.uk/glossary/ai/llama/): LLAMA is Meta's open-source large language model family designed for natural language processing tasks in AI applications. — Also known as: Large Language Model Meta AI, Llama model, Meta's LLM
- [LoRA in AI Advertising: Fine-Tuning Models Efficiently](https://connectmediagroup.uk/glossary/ai/lora/): LoRA is a technique for efficiently fine-tuning large AI models by training only small adapter layers instead of all parameters. — Also known as: Low-Rank Adaptation, Low Rank Adaptation
- [Loss Function in AI Advertising](https://connectmediagroup.uk/glossary/ai/loss-function/): A mathematical measure that quantifies how poorly an AI model's predictions differ from actual outcomes, guiding model improvement. — Also known as: Cost function, Error function, Objective function
- [Marketing Automation: Streamline Your Campaigns with AI](https://connectmediagroup.uk/glossary/ai/marketing-automation/): Marketing automation uses software to automatically manage repetitive marketing tasks, nurturing leads and personalising customer journeys at scale. — Also known as: MA, Marketing Automation Platform, MAP, Automated Marketing
- [Midjourney: AI Image Generation for Marketing](https://connectmediagroup.uk/glossary/ai/midjourney/): Midjourney is an AI tool that generates high-quality images from text descriptions, widely used by marketers for creative asset production. — Also known as: Midjourney AI, AI image generator, Text-to-image AI
- [Mixture of Experts (MoE) in AI Advertising](https://connectmediagroup.uk/glossary/ai/mixture-of-experts/): A neural network architecture that routes different inputs to specialized sub-networks (experts) for improved efficiency and performance. — Also known as: MoE, Expert Networks, Conditional Computation
- [Multimodal AI](https://connectmediagroup.uk/glossary/ai/multimodal-ai/): AI systems that process and understand multiple types of data (text, images, video, audio) simultaneously to make informed decisions. — Also known as: Multimodal artificial intelligence, Cross-modal AI, Multimodal machine learning
- [Natural Language Processing in Advertising](https://connectmediagroup.uk/glossary/ai/natural-language-processing/): Natural Language Processing (NLP) is AI technology that enables machines to understand, interpret, and generate human language for targeted advertising and cust — Also known as: NLP, Natural Language Understanding, Computational Linguistics
- [Neural Networks in Advertising: A Beginner's Guide](https://connectmediagroup.uk/glossary/ai/neural-network/): A neural network is a machine learning system inspired by the human brain that learns patterns from data to make predictions and decisions. — Also known as: Artificial Neural Network (ANN), Deep Learning Model, Machine Learning Neural Network
- [Open-Source AI in Advertising](https://connectmediagroup.uk/glossary/ai/open-source-ai/): Open-source AI refers to artificial intelligence models and tools with publicly available code that anyone can use, modify, and distribute freely. — Also known as: Open-source artificial intelligence, Free AI models, Community AI, Publicly available AI
- [Overfitting in AI and Machine Learning](https://connectmediagroup.uk/glossary/ai/overfitting/): Overfitting occurs when an AI model learns training data too well, including noise, reducing its ability to perform on new, unseen data. — Also known as: Overtraining, Model overfitting, Excessive fitting
- [Parameters in AI Advertising: Definition & Uses](https://connectmediagroup.uk/glossary/ai/parameters/): Parameters are the internal variables in AI models that get adjusted during training to improve predictions and performance in advertising campaigns. — Also known as: Model parameters, Weights, Coefficients, Hyperparameters
- [Performance Max Campaigns](https://connectmediagroup.uk/glossary/ai/performance-max/): Performance Max is Google's AI-driven campaign type that automatically optimizes ads across all Google channels using machine learning. — Also known as: Pmax, Performance Max Campaign, Google Performance Max
- [Predictive Analytics in Advertising](https://connectmediagroup.uk/glossary/ai/predictive-analytics/): Using historical data and machine learning to forecast future customer behaviour, campaign performance, and market trends. — Also known as: Predictive modelling, Forecast analytics, Predictive AI
- [Prompt Engineering in Advertising](https://connectmediagroup.uk/glossary/ai/prompt-engineering/): The practice of crafting precise instructions to AI tools to generate desired outputs for marketing and ad creation tasks. — Also known as: Prompt Design, AI Prompting, Prompt Optimization
- [Prompt Injection](https://connectmediagroup.uk/glossary/ai/prompt-injection/): A security vulnerability where malicious instructions bypass AI safeguards by manipulating how language models interpret user inputs. — Also known as: Prompt Manipulation, Jailbreaking, Adversarial Prompting
- [Quantization in AI: Reducing Model Size Without Losing Performance](https://connectmediagroup.uk/glossary/ai/quantization/): Quantization is an AI optimization technique that reduces the precision of model weights to decrease file size and improve inference speed. — Also known as: Model quantization, Neural network quantization, Weight quantization
- [Rate Limiting in AI and Advertising APIs](https://connectmediagroup.uk/glossary/ai/rate-limiting/): Rate limiting controls how many requests an application can make to an API within a specific time period to prevent overload. — Also known as: API rate limiting, Request throttling, API throttling, Quota management
- [Recommendation Engine](https://connectmediagroup.uk/glossary/ai/recommendation-engine/): An AI system that predicts and suggests products, content, or ads most likely to interest individual users based on their behaviour and preferences. — Also known as: Recommendation Algorithm, Recommendation System, Personalization Engine
- [Reinforcement Learning from Human Feedback](https://connectmediagroup.uk/glossary/ai/rlhf/): A machine learning technique where AI models are trained using human feedback to improve accuracy, safety, and relevance in marketing applications. — Also known as: Human feedback training, RLHF training
- [Responsible AI in Advertising](https://connectmediagroup.uk/glossary/ai/responsible-ai/): Responsible AI refers to the ethical development and deployment of artificial intelligence systems that are transparent, fair, and accountable in advertising an — Also known as: Ethical AI, Trustworthy AI, AI Governance
- [Robotic Process Automation in Advertising](https://connectmediagroup.uk/glossary/ai/robotic-process-automation/): Software automation that mimics human actions to execute repetitive marketing and media buying tasks with minimal human intervention. — Also known as: RPA, Bot automation, Intelligent automation
- [Semantic Search: Understanding Search Intent Beyond Keywords](https://connectmediagroup.uk/glossary/ai/semantic-search/): Semantic search interprets the meaning and intent behind search queries rather than just matching keywords, using AI and natural language processing. — Also known as: Semantic SEO, Meaning-based search, NLP search
- [Sentiment Analysis in Advertising](https://connectmediagroup.uk/glossary/ai/sentiment-analysis/): Sentiment analysis uses AI to detect and classify emotions and opinions expressed in text, helping brands understand audience reactions to campaigns. — Also known as: Opinion Mining, Sentiment Classification, Emotional AI, Sentiment Scoring
- [Shadow AI in Advertising](https://connectmediagroup.uk/glossary/ai/shadow-ai/): Unauthorised or untracked AI systems operating within marketing and media workflows without proper governance or oversight. — Also known as: Rogue AI, Unsanctioned AI, Unmanaged AI systems
- [Stable Diffusion: AI Image Generation Explained](https://connectmediagroup.uk/glossary/ai/stable-diffusion/): Stable Diffusion is an open-source AI model that generates high-quality images from text descriptions, enabling marketers to create visuals without hiring desig — Also known as: Text-to-image AI, Diffusion model, Latent diffusion
- [Supervised vs Unsupervised Learning in Advertising AI](https://connectmediagroup.uk/glossary/ai/supervised-vs-unsupervised-learning/): Two fundamental machine learning approaches: supervised learning uses labeled data to predict outcomes, while unsupervised learning finds hidden patterns in unl — Also known as: Machine learning types, Labeled vs unlabeled data learning, Training methods in AI
- [Synthetic Data in Advertising](https://connectmediagroup.uk/glossary/ai/synthetic-data/): Artificially created data generated by machine learning models to simulate real-world patterns without exposing sensitive information. — Also known as: Artificial data, Generated data, Simulated data
- [Temperature in AI Models](https://connectmediagroup.uk/glossary/ai/temperature/): Temperature controls randomness in AI model outputs, affecting creativity and consistency in generated text and predictions. — Also known as: Sampling temperature, Temperature parameter, Model temperature
- [Throughput in AI and Advertising](https://connectmediagroup.uk/glossary/ai/throughput/): Throughput measures how much data or how many requests an AI system can process within a given time period, typically per second. — Also known as: Processing throughput, Data throughput, Request throughput
- [Training Data in AI and Marketing](https://connectmediagroup.uk/glossary/ai/training-data/): The historical information used to teach AI models how to recognize patterns and make predictions for advertising and marketing decisions. — Also known as: Dataset, Training set, Learning data
- [Transfer Learning in Advertising AI](https://connectmediagroup.uk/glossary/ai/transfer-learning/): Transfer learning applies knowledge from pre-trained AI models to new advertising tasks, reducing training time and improving performance with limited data. — Also known as: Domain adaptation, Fine-tuning, Pre-trained models
- [Transformer Model](https://connectmediagroup.uk/glossary/ai/transformer-model/): A neural network architecture that uses attention mechanisms to process data sequentially, powering modern AI systems like ChatGPT and predictive advertising to — Also known as: Transformers, Transformer architecture, Attention mechanism model
- [What Are Weights in AI and Machine Learning?](https://connectmediagroup.uk/glossary/ai/weights/): Weights are numerical values in machine learning models that determine how strongly input data influences predictions and outcomes. — Also known as: Model weights, Parameters, Neural network weights, Connection weights
- [What is a Chatbot? AI Definition for Marketing](https://connectmediagroup.uk/glossary/ai/chatbot/): A chatbot is an AI-powered software that simulates human conversation to interact with users, answer questions, and automate customer service. — Also known as: Conversational AI, Chat bot, Virtual assistant, AI chatbot
- [What is an AI Agent?](https://connectmediagroup.uk/glossary/ai/ai-agent/): An AI agent is a software system that perceives its environment and takes independent actions to achieve specific goals. — Also known as: Autonomous AI Agent, Intelligent Agent, AI Bot
- [What is an Epoch in AI Training?](https://connectmediagroup.uk/glossary/ai/epoch/): An epoch is one complete pass through an entire training dataset during machine learning model development. — Also known as: Training epoch, Learning cycle
- [What is ChatGPT? A Guide for Marketing Professionals](https://connectmediagroup.uk/guides/ai/what-is-chatgpt-a-guide-for-marketing-professionals/): Discover ChatGPT and how this AI tool can streamline your marketing tasks, from content creation to campaign analysis. Learn the basics today.
- [What is DALL-E? AI Image Generation Explained](https://connectmediagroup.uk/glossary/ai/dall-e/): DALL-E is an AI image generation tool that creates original images from text descriptions, useful for marketers creating ad creative and visual content. — Also known as: DALL-E 3, OpenAI DALL-E, AI image generator
- [What is Deep Learning in Advertising?](https://connectmediagroup.uk/glossary/ai/deep-learning/): Deep learning is an AI technique using multi-layered neural networks to identify patterns in data and make predictions without explicit programming. — Also known as: Neural Networks, Deep Neural Networks, DNN
- [What is Inference in AI?](https://connectmediagroup.uk/glossary/ai/inference/): Inference is when a trained AI model makes predictions or decisions on new data in real-time, without learning from it. — Also known as: AI inference, Model inference, Prediction
- [What is Kubernetes? A Guide to Container Orchestration](https://connectmediagroup.uk/glossary/ai/kubernetes/): Kubernetes is an open-source platform that automates the deployment, scaling, and management of containerized applications. — Also known as: K8s, Container orchestration platform, Kubernetes cluster
- [What is Perplexity AI?](https://connectmediagroup.uk/glossary/ai/perplexity-ai/): Perplexity AI is an answer engine using large language models to provide sourced, conversational responses to user queries. — Also known as: Perplexity, Perplexity.ai, Perplexity search engine
- [What is RAG in AI?](https://connectmediagroup.uk/glossary/ai/retrieval-augmented-generation/): RAG is an AI technique that combines document retrieval with language models to generate accurate, contextual responses using real-time data. — Also known as: RAG, RAG AI, Retrieval Augmented Generation
- [What Is Streaming in AI Advertising?](https://connectmediagroup.uk/glossary/ai/streaming/): Streaming in AI advertising refers to the continuous flow of real-time data used to train models, make predictions, and optimize campaigns instantly. — Also known as: Real-time data streaming, Stream processing, Data streaming
- [What is TPU? Tensor Processing Unit Explained](https://connectmediagroup.uk/glossary/ai/tpu/): A TPU is a specialized AI chip designed to accelerate machine learning tasks, increasingly used in ad tech and programmatic advertising platforms. — Also known as: Tensor Processing Unit, TPU accelerator
- [Workflow Automation in Advertising](https://connectmediagroup.uk/glossary/ai/workflow-automation/): Using AI and software to automatically execute repetitive marketing and advertising tasks, saving time and improving consistency. — Also known as: Marketing Automation, Campaign Automation, Process Automation

## Blog posts

*4 pages*

- [In a World of AI Agents, What Is the Role of an Agency?](https://connectmediagroup.uk/blog/in-a-world-of-ai-agents-what-is-the-role-of-an-agency/): When producing ads, building websites, writing copy, and launching campaigns becomes easier, the total volume of content and advertising in the world explodes.
- [Speed to the Lead - Why Playing It Cool Is for Fools](https://connectmediagroup.uk/blog/speed-to-the-lead-why-playing-it-cool-is-for-fools/): When someone fills out your form, clicks “request a quote”, books a demo, or drops their number into your site, they are thinking about your product **right now
- [Which LLM API is Actually Best for Automating Your Business?](https://connectmediagroup.uk/blog/which-llm-api-is-actually-best-for-automating-your-business/): Using a frontier model at $75 per million tokens to automatically categorize your daily emails is like using a flamethrower to catch a fly. You will absolutely,
- [Why LLMs Degrade Before Major Updates (And How to Handle It)](https://connectmediagroup.uk/blog/why-llms-degrade-before-major-updates-and-how-to-handle-it/): Remember when the Gemini 3.0 preview dropped? It was awesome. It wrote code like a senior developer and reasoned beautifully. But in the weeks right before the

## Company

*2 pages*

- [Contact CMG](https://connectmediagroup.uk/contact/): Submit a brief, request a callback, or start a conversation about a campaign or channel.
- [Careers at CMG](https://connectmediagroup.uk/careers/): Open roles at Connect Media Group — senior media buyers, performance marketers, AEO specialists, creative leads.

## Legal

*3 pages*

- [Terms & Conditions](https://connectmediagroup.uk/terms_conditions/): Standard terms governing advertising engagements with Connect Media Group.
- [Privacy Policy](https://connectmediagroup.uk/privacy_policy/): How CMG collects, uses, and protects personal information.
- [Modern Slavery Statement](https://connectmediagroup.uk/modern_slavery/): CMG's modern slavery and human trafficking statement.

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*This index was generated from 685 published ContentPage records across 143 categories + 24 curated static pages on 2026-05-11T15:36:57.910334. Regenerated whenever content or service/channel slugs change via `python manage.py generate_llms_full`. All URLs are canonical and anonymously crawlable.*